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This page serves as an introduction
to SEO copywriting and tells you how
to write web site content that will
simultaneously appeal to both visitors
and search engines.

Our Goal is to have your website...

B-SeenOnTop of Search
Engine Results !
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Expert Search Engine Optimization
SEO Copywriting Services
Last Revised:  09/29/11

Go to our SEO Web Design Center.

Return to our Learn SEO page.

Look at one researcher's perspective
on Google's Ranking Factors to get a
general idea of what to consider for  
SEO services & copywriting purposes.  
Remember, factors are secret, and
change roughly quarterly with algorithm
updates.    

Refresh this seo copywriting services
page.

Contact us  if you have questions or
would like to schedule your free site
assessment.  


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Copyright 2007-2011 B-SeenOnTop LLC, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. This page is the SEO copywriting services page. Serving: Ardmore, Mainline, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Wayne, Lower Merion.
Contact us if you are ready for a FREE site assessment and conversation about what it might
cost you to have your site optimized.  Remember we are happy to share some of the work with
you so you can learn-as-you-go and save money.  

We strongly encourage our clients to do their own copywriting.  We provide specific and detailed
feedback to help them produce the content necessary to achieve top rankings.  


This page is an introduction to our SEO copywriting services and also serves as a guide to help
you learn how to write website content that will simultaneously appeal to both first-time visitors
and search engines.  We hope to de-mystify SEO and provide do-it-yourself website owners with
the information and tools they need to bring about results on their own.  See also Learn-SEO and
SEO-Web-Design.  

How Is It Done ?
SEO copywriting experts analyse the top ten results for your chosen keyword phrase and search
engine.  They note and replicate the places where keyword phrases are used, the number of
times they are used, and the format in which they are displayed.  SEO copywriting experts will
typically look at the number of words on the page, as well as the number of times each keyword
and keyword phrase appears on the page in:  (1) plain or bold text; (2) headings; (3) link text and
link URLs; and (4) the first sentence of the page.

Here are some general guidelines to keep in mind when you are deciding how to construct your
page content.  

  • Always view the content of your web site from the eyes of a first-time visitor.  Think
    about what they want and need.  Give it to them.  If you remember nothing else, this is the
    MOST important take-away from this page.
  • A good rule of thumb is to aim for approximately 500 words per page.
  • Make sure the page content flows naturally.  Your page will be penalized for perceived
    keyword stacking or stuffing.  Create accurate, entertaining, complete and up-to-date content
    that people will want to bookmark and come back to, time and again.
  • Keep your pages as simple as possible while still aesthetically pleasing. Search engines
    prefer plain black (or dark) text on white (or light) backgrounds.
  • Target an audience with a high school education unless told otherwise.
  • Use 1 or (at most) 2 primary keyword / keyword phrases per page.  
  • Use the longer and plural form of a keyword when possible.
  • Use primary keywords and keyword phrases frequently and prominently:
  • Frequently means approximately 3 to 6 percent of the text on the page should be
    keywords.  
  • Prominently means keyword text should be displayed in a larger font, bolded, italicized,
    bulleted, and positioned high on the page and to the left.
  • Sprinkle secondary or long-tail keyword phrases all throughout the page.
  • Never use identical keywords back-to-back.    
  • Use keywords in your bread crumbs.  Bread crumbs are text-based navigation links that
    show where the currently viewed web page lies in the site hierarchy. As an example, a
    product page for a "sharpee pen" might  have the bread crumb navigation of “Home > Office
    Supplies > Writing Utensils > Sharpee Pens.”

We recommend crafting your page content using MS Word.  You can use the "word count" function
within the tools menu to count the number of words per page and keyword densities.

What Next ?
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