Why Every Website Owner Should Care About (And Convert to) HTTPS
Public Internet Connection Risks I think most people know or suspect that it’s unwise to purchase items over a public [...]
The Real Reason SEO is So Squirrely
Learn why reputable SEO companies can’t guarantee first-page rankings and what you can do to protect yourself while minimizing the unexpected.
Why Blogging Earns Traffic and Links
Answers how and why blogging earns traffic and links to your website. Explains why that's important.
What It Means To Be Eligible To Rank On Google
Who doesn't want a top 10 ranking? The top 10 "eligible to rank on Google" pages earn 92% of the traffic. The top 3 earn 62.
What It Means To Demonstrate Popularity and Authority On Google
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content.
Need To Know SEO For Small Business Owners
Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized.
There Is No Such Thing As SEO Magic
When people ask me about SEO for the first time, I often get the impression they're expecting to hear something about a "SEO Magic" - something ...
Why Blogging Is Good For Business
SEO's aren't just trying to make a small business owner's life miserable by suggesting they blog. Learn why blogging is good for business. (5 minutes)
How SEO Works; A 30,000 Foot View
For Small Business Owners
This post is a 30,000 view of how SEO works. It is aimed at small business owners who are trying to understand what is important and how to prioritze work.