The most common reasons a website or its content might not show up in search results, how that relates to SEO, and what you can do about it.
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content.
Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized.