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For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content.
Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what's most likely going to happen as your site gets optimized.
This post is a 30,000 view of how SEO works. It is aimed at small business owners who are trying to understand what is important and how to prioritze work.