There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results: White Hat; Black Hat; Grey Hat; and Negative SEO. The main differences have to do with how long it takes before you begin to see results (time), cost, risk, and value. Black hat […]
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Pay-Per-Click (PPC), Local and Organic SEO There are three main types of search engine marketing (SEM), all aimed at helping you earn greater visibility in search results. (1) Pay-Per-Click (PPC) or Sponsored Search Results; (2) Local SEO; and (3) Organic SEO. The main differences between the three are: (1) what prompts your display in search […]
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The Web Is growing. When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in 2013. Here’s how it looked in November 2017 when Google’s Gary Illes […]
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If you own a website that has not yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October. Starting October 2017, Chrome (version 62) will show a “Not secure” warning when users enter text in a form on an HTTP page or when they view any non-HTTPS page in […]
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In a 2013 poll of more than 350 small business owners, Constant Contact found that most small business owners (85%) understood the importance of being found on major search engines, mobile device applications, and directory sites but close to half (49%) had seen errors in their listings and not bothered to update them. A year […]
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