New \u201cNot Secure\u201d Warning\r\nIf you own a website that has not yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October.\r\n\r\nStarting October 2017, Chrome (version 62) will show a \u201cNot secure\u201d warning when users enter text in a form on an HTTP page or when they view any non-HTTPS page in Incognito mode. The alert will appear to the left of Chrome's address bar, as shown below.\r\n\r\n\r\n\r\nUp until now, the \u201cNot secure\u201d warning only appeared on non-HTTPS website pages that accepted a username and password or credit card. Now every non-HTTPS form and all non-HTTPS pages viewed in incognito mode will have this warning.\r\n\r\nGoogle has been pushing for a more secure Internet for some time now. This warning\u00a0ramp up is their latest way of nudging website owners into the fully converted camp.\r\nWhat Is HTTPS?\r\nHTTP stands for HyperText Transfer Protocol. It is the communications protocol that allows networked devices to talk to one another. HTTP defines how network messages should be formatted, sent and interpreted and every addressable piece of content on the Internet uses HTTP.\r\n\r\nHTTPS stands for HyperText Transfer Protocol Secure. Communications between two interconnected HTTPS devices is encrypted and therefore much harder for third parties to interpret, alter, and/or delete.\r\nHow Can You Tell If Your Site Has Been Converted?\r\nThere are several ways you can tell if your website has been converted over to HTTPS.\r\n\r\nThe easiest is to ask your website developer. He or she can tell you whether the site has been completely converted over to HTTPS.\r\n\r\nA second option is to register your website with Google Search Console\u00a0(previously\u00a0Google\u00a0Webmaster Tools). It is a free Google web service that offers many benefits, including the ability to receive notifications from Google. In August, Google started notifying registered website owners with non-HTTPS content if they were going to be impacted. Here's an example notification.\r\n\r\n\r\n\r\nA third option is to open a browser and view your website. Look at the address bar in the top left-hand corner. Do you see a green padlock and the word \u201cSecure\u201d like shown below? If yes, this page of your website has been successfully converted to HTTPS.\r\n\r\n\r\n\r\nIf you see something like below (no green padlock and the words \u201cNot secure\u201d in grey), your content is still HTTP (or partially HTTP) and the grey \u201cNot secure\u201d wording will soon turn red.\r\n\r\n\r\n\r\nThe downside of this approach is that you have to view every page on your website, one by one before you can be sure they've all been converted successfully. It is not at all uncommon to see partially converted content and websites, some files HTTP, others HTTPS.\r\n\r\nThere are other tools (like Jitbit and Screaming Frog) which you can use to scan your website and highlight pages that have not yet been converted. The problem is not every file / URL needs to be converted. For example, if your site is linking out to an external resource, that file does not have to be HTTPS in order for your page to display green. Unless you are intimate with the technical details of your website, it is probably best to ask your website developer or to register your website with Google Search Console.\r\nWhat Does All This Mean For Website Owners?\r\nIt means if you have not converted your website over to HTTPS, starting in October 2017 incognito visitors are going to receive a warning every time they visit your website. GlobalWebIndex estimates that 46% of international website users use private (incognito) windows for browsing. So expect roughly half your audience will see the warning.\r\n\r\nNon-incognito visitors will receive a warning only if they interact with one of your forms. If you use a non-HTTPS order, contact us, subscribe, unsubscribe, download, and/or any other type of form on your website, expect visitors will soon see this warning.\r\nYou Are Not Alone\r\nMoz, an SEO tools provider, recently reported that roughly half of page 1 Google search results are HTTPS. That means you are not alone if your website has not yet been converted. It also means website visitors have lots of other options when they're searching and you're going to remain at a disadvantage until you do.\r\n\r\nWhich camp are you in? What\u2019s holding you back?