Attract and Engage Website Visitors
Most people won’t buy from you the first time they visit your website. They will scan your site and visit others before narrowing their options and returning to learn more.
Content marketing gives website visitors a reason to come back. Its goal is to create a rich and helpful experience for your search audience – one that differentiates you from the competition, answers visitors’ questions, and gives them an opportunity to get to know, like and trust you. The more uniquely valuable the experience, the greater the likelihood they will come back, want to do business with you, and tell friends, associates, and family members about you.
- clarifies your unique value proposition and competitive differences;
- identifies the information assets that attract your intended audience and aligns those with your unique value proposition;
- develops a strategy and plan to create and share those assets in the places your audience is most likely to discover them;
- gives you an opportunity to earn amplification, links, and engagement – signals that tell Google you are relevant and helpful, deserving of a high ranking in search results.
Is your content uniquely valuable? Ask yourself these 23 questions, the same questions Google asks when assessing website and content quality.
Image Credit: RIA Novosti archive, image #168856 / Sergey Pyatakov / CC-BY-SA 3.0, via Wikimedia Commons