Understand Goals – Develop a Plan
SEO is a process, an ongoing series of tactics aimed at helping you achieve your business and marketing goals. There is more than one way to achieve those goals and an SEO strategy gives you options.
To be successful at SEO, you must:
- have a website that is robust, secure, and easy-to-find and use by both search engines and your target audience (technical SEO)
- create, publish and promote sought-after, unique, and highly-valuable content that satisfies both your target audience’s information wants and needs (content marketing) and Google (on-page optimization)
- earn back-links and online mentions that signal the quality and usefulness of your content, products, and services to search engines (link and citation building)
An SEO strategy starts with understanding your specific challenges and goals. We research your market position, competition, and existing website to build an accurate picture of where there are gaps and opportunities. We present findings and recommendations, and with your approval, create a custom plan that spells out the specific mix of services and tactics that will be used to deliver recommendations and results.