There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results: White Hat; Black Hat; Grey Hat; and Negative SEO. The main differences have to do with how long it takes before you begin to see results (time), cost, risk, and value. Black hat […]
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Pay-Per-Click (PPC), Local and Organic SEO There are three main types of search engine marketing (SEM), all aimed at helping you earn greater visibility in search results. (1) Pay-Per-Click (PPC) or Sponsored Search Results; (2) Local SEO; and (3) Organic SEO. The main differences between the three are: (1) what prompts your display in search […]
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The Web Is growing. When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in 2013. Here’s how it looked in November 2017 when Google’s Gary Illes […]
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You Reap What You Sow There is a common misconception that every business can benefit from SEO. That is just not true. There are outcomes which seem unfair at times, but usually, the amount of the success you achieve is directly proportional to the quality and quantity of effort you put in. There is a folk tale […]
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Learn why reputable SEO companies can’t guarantee first-page rankings and what you can do to protect yourself while minimizing the unexpected.
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Avoid SEO frustration. FInd out what you need to know up-front so you can your align expectations with what’s most likely going to happen as your site gets optimized.
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When people ask me about SEO for the first time, I often get the impression they’re expecting to hear something about a “SEO Magic” – something …
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