In a 2013 poll of more than 350 small business owners, Constant Contact found that most small business owners (85%) understood the importance of being found on major search engines, mobile device applications, and directory sites but close to half (49%) had seen errors in their listings and not bothered to update them. A year […]
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The local search ecosystem is a complex spiderweb of data providers, search engines, and business directories that all exchange and access business name, address, and telephone number (NAP or citation) data. Data providers are commercial local data aggregators who gather, match, cleanse, reformat, and sell individual and business data for profit. You know all that junk […]
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I am often asked to recommend a local citation building service like Whitespark, Bright Local, or Yext. This post compares services and offers recommendations based on your priorities.
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Why Local SEO Is Important Local search results are highly visible on the web. A small business with a limited budget may not want, or need, to compete with national or international companies to appear at or near the top of search engine results. Local SEO might be all you need if the consumers you’re […]
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The best way to learn how to do local SEO for small business is to do it yourself. This post (last updated 01/12/16) tells you what to do and how to do it. Local SEO (search engine optimization) is a process, a collection of predefined activities that when executed, produce a predictable outcome. The predictable […]
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