Display in Free Search Results
Organic SEO services help you rank on page 1 of Google search results as one of the “10 blue links” that appear below pay-per-click (PPC) ads and map results. You don’t have to pay Google to display in organic (aka natural or national) search results, but it does take effort. To rank well, you need a well-architected website, content that is better than anything currently out there for your chosen keyword phrase or topic, and lots of exposure and amplification (earned through guest posting, shares on social networks, and/or backlinks).
Organic SEO offers an excellent return on investment. It:
- gets you in front of highly-qualified, ready-to-buy customers who are searching for your goods or services;
- reinforces your brand relevance, authority, and trustworthiness;
- drives drastically more traffic to websites than PPC; and
- has staying power that generates a greater ROI than PPC.
If your search audience is widespread, national, or international, organic SEO is likely the best strategy for you.
New to SEO? Familiarize yourself with SEO fundamentals and jargon. Watch these six concise (10 minute) videos.