This is the small business search engine optimization (SEO) process used at B-SeenOnTop. The process used by other companies is likely to be similar but certainly not identical.
While SEO companies all pretty much agree on WHAT needs to be done as part of the SEO process, we sometimes differ on the HOWs. This SEO process is very similar to what you’re going to see on other company sites. It differs in that it is geared toward satisfying the needs and objectives of small businesses – businesses that tend to be very resource and time-constrained.
SEO is a Process
The other important thing to understand is that SEO is a process. It is not a project or a one-time event. It is a holistic, collaborative process that takes time to produce results.
SEO involves understanding your business – its products and services, customers, goals, constraints, website, and competitors – from the perspective of a first-time visitor, existing customer, and search engine. It ensures your website is structured, designed, and built in a way that computer programs used by search engines can quickly find, navigate, and unambiguously understand. It identifies and then crafts the content your search audience is seeking while, at the same time, showcasing your differentiators. SEO builds trust and confidence so website visitors are encouraged to come back, tell others about you, and want to transact with you. You become their trusted, go-to resource, and they, in turn, willingly advocate on your behalf.
SEO is a lot like building your reputation – but online. It takes time to build trust and authority. SEO is a process because the market, competition, and search engine algorithms are constantly changing and you must continuously improve to keep up and stand out from the competition.