SEO is complex and ever-changing. No one can see inside the black box known as Google – even the programmers who originally coded it.
Understanding why and how people search helps you convert more customers. It can also save you (and them!) a lot of time, money and frustration.
You are a small business owner who has been trying to optimize your website. You want to know if you're making progress. Are there any objective measures of your website's power and influence?