You Reap What You Sow There is a common misconception that every business can benefit from SEO. That is just not true. There are outcomes which seem unfair at times, but usually, the amount of the success you achieve is directly proportional to the quality and quantity of effort you put in. There is a folk tale […]Continue reading
Learn why reputable SEO companies can’t guarantee first-page rankings and what you can do to protect yourself while minimizing the unexpected.Continue reading
The Yoast SEO plugin is a popular tool among search engine optimization specialists and bloggers. It helps users optimize their website and suggests popular words and phrases (keywords) people might be using to search for your goods and/or services. You can include those keywords in your blog posts and increase your chances of being eligible to […]Continue reading
Understanding why and how people search helps you convert more customers. It can also save you (and them!) a lot of time, money and frustration.Continue reading
You are a small business owner who has been trying to optimize your website. You want to know if you’re making progress. Are there any objective measures of your website’s power and influence?Continue reading
This article is a detailed guide for how to optimize a blog post using Wordpress and Yoast, the popular Wordpress SEO plugin by Joost de Valk. It assumes you have already solved the problem of what to write about, and have a draft blog post title and content ready to go. The post is laid out in 12 steps beginning right after you have logged into your Wordpress site. It’s detailed and long. If you’re looking for a quick and dirty guide, this is not it.Continue reading
There is a sea of content on the Internet today due to the widespread adoption of content marketing. Learn how to stand out by writing content your audience cares about.Continue reading
This small business SEO blog is for small to mid-sized business owners who want to better understand SEO and content marketing. It's for people who want to learn how to do more for themselves (and rely less on their SEO company).
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