This article is a detailed guide for how to optimize a blog post using Wordpress and Yoast, the popular Wordpress SEO plugin by Joost de Valk. It assumes you have already solved the problem of what to write about, and have a draft blog post title and content ready to go. The post is laid out in 12 steps beginning right after you have logged into your Wordpress site. It’s detailed and long. If you’re looking for a quick and dirty guide, this is not it.Continue reading
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving them the information they want and need. The rest is all how-to information – how to lay it all out your […]Continue reading
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