Learn SEO - A Self-Help SEO Guide For the Do-It-Yourselfer
This page is for people who want to learn about SEO and an offer to have you participate on your own project as an optimizer. One of our firm's distinguishing factors is we are open to working with first-time SEO's who want to do some of the work themselves in order to gain first-hand experience with the process. It is also a way for site owners to gain some self-sufficiency and to lower the ongoing cost of optimization. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! Call Now Toll Free 1-877-691-8989 or Local 484-437-7977 |
Learn SEO (Search Engine
Optimization)
Optimization)
Last Revised: 12/15/11
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Highly recommended reading.
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Copyright 2007-2011 B-SeenOnTop LLC, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC SEO. All other trademarks, names, logos are the property of their respective holders. This SEO page - Learn SEO. Serving: Ardmore, Main Line, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, St. Davids, Wayne, Lower Merion SEO.
Learn SEO |
This page serves as a guide for those who wish to learn SEO (search engine optimization). It
also represents our offer to have you participate on your own project; not only as the expert on
your business, but also as a search engine optimizer. We will give you the tools and training you
need to do the job, and we'll step you through the process until you are comfortable. After all, isn't
the easiest way to learn something by doing it?
First, a few words about expectations. The world of SEO (and social media for that matter) is
constantly evolving and changing. Small business owners should not expect to learn all there
is to know about SEO by working with us on an optimization project. A professional SEO
needs to spend a good deal of time just keeping up with what is happening in the marketplace
and with the major search and social organizations. It is a requirement of the job. What we are
really recommending is that you learn enough to be able to perform some of the tasks on your
own, without having to have the constant hand-holding of a professional SEO. We offer periodic
"deep dives" for small business owners who want an expert SEO to come in and make
recommendations based on the latest landscape and trends. A blend of the two - you performing
some of the tried-and-true tasks on your own, and us ensuring there are no surprises or missed
opportunities - usually works best.
Start With The Basics
A good place to start is with the question "how do search engines work" and an understanding of
different types of search results. Then read a definition of search engine optimization. SEOMoz
(a highly-reputable authority on SEO) also offers a quick, easy and free way to grasp SEO basics
available in both printed and video formats. Hubspot offers a free search engine optimization kit
containing "tips and tricks you need to understand the search landscape, optimize your website,
get found by qualified prospects, and convert higher percentages of them to leads and paying
customers."
Something worth emphasizing here is the fact that SEO is a process, an ongoing process. Just
like you can't train for a marathon once and expect the same result over time, you can't optimize a
website once and expect to sustain your rankings indefinitely. The rules evolve, the conditions
change, and so does the age and skill set of your competition.
Learn The Process
It is also good to gain an understanding of what is involved in an organic search engine
optimization project. We take a unique approach to optimization. Our SEO Methodology &
approach page lists and describes our organic SEO project phases, tasks and deliverables.
Our SEO project page gives you a visual of the process and explains why SEO is both a project
and a process. Local search engine optimization is a slight variation of traditional organic search
engine optimization, so it is also good to know how local search engine optimization is different.
Within any search engine optimization project there is emphasis placed on web page
optimization, how to find a keyword niche, and how to optimize your web site structure. Mike
Mindel is CEO and Founder of Wordtracker, a well respected and highly utilized keyword research
tool, one we use ourselves. He offers three free search engine optimization videos that focus on
these topics.
Link building is at least as important as keyword research when it comes to optimization. For
specific help with link building, and the importance of link building, go to our
effective link building services page. See our link exchange policy and procedures page for
sample instructions on how to go about reciprocal linking. We also answer questions about
reciprocal linking on our FAQ page.
Suggested Reference Materials
Other helpful pages on our site:
We bookmark helpful search engine optimization and social media web pages to our
BeSeenOnTop Delicious account.
Lastly, here is a selection of publicly available and no or low cost books, online reference
materials, and tools that you can refer to during project execution as needed.
Please bookmark this page (top / right), if you want to be able to find it again easily.
Like us on Facebook (top or bottom right) to gain access to other cool tips and tools about search
engine and social media optimization. It's very hard to keep up with the ever changing search
engine optimization environment. One of the ways we try to add value is to weed out the
unnecessary. The interesting and/or insightful tips and suggestions get updated on our
Facebook page.
also represents our offer to have you participate on your own project; not only as the expert on
your business, but also as a search engine optimizer. We will give you the tools and training you
need to do the job, and we'll step you through the process until you are comfortable. After all, isn't
the easiest way to learn something by doing it?
First, a few words about expectations. The world of SEO (and social media for that matter) is
constantly evolving and changing. Small business owners should not expect to learn all there
is to know about SEO by working with us on an optimization project. A professional SEO
needs to spend a good deal of time just keeping up with what is happening in the marketplace
and with the major search and social organizations. It is a requirement of the job. What we are
really recommending is that you learn enough to be able to perform some of the tasks on your
own, without having to have the constant hand-holding of a professional SEO. We offer periodic
"deep dives" for small business owners who want an expert SEO to come in and make
recommendations based on the latest landscape and trends. A blend of the two - you performing
some of the tried-and-true tasks on your own, and us ensuring there are no surprises or missed
opportunities - usually works best.
Start With The Basics
A good place to start is with the question "how do search engines work" and an understanding of
different types of search results. Then read a definition of search engine optimization. SEOMoz
(a highly-reputable authority on SEO) also offers a quick, easy and free way to grasp SEO basics
available in both printed and video formats. Hubspot offers a free search engine optimization kit
containing "tips and tricks you need to understand the search landscape, optimize your website,
get found by qualified prospects, and convert higher percentages of them to leads and paying
customers."
Something worth emphasizing here is the fact that SEO is a process, an ongoing process. Just
like you can't train for a marathon once and expect the same result over time, you can't optimize a
website once and expect to sustain your rankings indefinitely. The rules evolve, the conditions
change, and so does the age and skill set of your competition.
Learn The Process
It is also good to gain an understanding of what is involved in an organic search engine
optimization project. We take a unique approach to optimization. Our SEO Methodology &
approach page lists and describes our organic SEO project phases, tasks and deliverables.
Our SEO project page gives you a visual of the process and explains why SEO is both a project
and a process. Local search engine optimization is a slight variation of traditional organic search
engine optimization, so it is also good to know how local search engine optimization is different.
Within any search engine optimization project there is emphasis placed on web page
optimization, how to find a keyword niche, and how to optimize your web site structure. Mike
Mindel is CEO and Founder of Wordtracker, a well respected and highly utilized keyword research
tool, one we use ourselves. He offers three free search engine optimization videos that focus on
these topics.
Link building is at least as important as keyword research when it comes to optimization. For
specific help with link building, and the importance of link building, go to our
effective link building services page. See our link exchange policy and procedures page for
sample instructions on how to go about reciprocal linking. We also answer questions about
reciprocal linking on our FAQ page.
Suggested Reference Materials
Other helpful pages on our site:
- Learn how Google spiders and indexes web pages.
- Learn about long tail keywords and how to find the best keyword phrases.
- Learn how to conduct SEO competitive research.
- Learn about traditional web design and how it differs from SEO web design.
- Learn how to design a web page that is search engine friendly.
- Get expert search engine optimization copywriting help.
- What are meta tags? Do search engines ignore meta tags?
We bookmark helpful search engine optimization and social media web pages to our
BeSeenOnTop Delicious account.
Lastly, here is a selection of publicly available and no or low cost books, online reference
materials, and tools that you can refer to during project execution as needed.
- Search Engine Optimization Books and online reference materials.
- Search Engine Optimization Tools and Free SEO Tools.
Please bookmark this page (top / right), if you want to be able to find it again easily.
Like us on Facebook (top or bottom right) to gain access to other cool tips and tools about search
engine and social media optimization. It's very hard to keep up with the ever changing search
engine optimization environment. One of the ways we try to add value is to weed out the
unnecessary. The interesting and/or insightful tips and suggestions get updated on our
Facebook page.