There is SEO (search engine optimization) value in being the recipient of a backlink. Links are like votes on the Internet. The more you have, the higher you rank.
I am often asked to recommend a local citation building service like Whitespark, Bright Local, or Yext. This post compares services and offers recommendations based on your priorities.
The key to organic SEO success is conceptually simple - but more work than you'd probably expect. Getting all the necessary ingredients in place can sometimes, often times, be a real challenge.
First and foremost, it helps your customers. There's a reason visitors have come to your site. They want quick answers. A small business resources page is the perfect venue for highlighting your best recommendations.