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Shopping For SEO Services

Shopping For SEO Services?

Let’s start with an explanation of the different types of SEO to help you decide which you might need. You will need to be prepared to answer three questions.

How Quickly Do You Want To See Results?

Ad logoIf speed is your main concern, then sponsored results (a.k.a. pay-per-click (PPC) or Adwords) should be considered first. PPC gets you top rankings almost immediately. Results will continue to display as long you fund them.

If you have patience and want more sustained results, you should consider local or organic SEO (or both). Which brings us to our next question.

Where Are Your Best Prospects and Customers?

round green icon with a red pin in the middle of itIf your audience is physically close to your business or likely to use a geographic qualifier (like a city name) when they search, then Local SEO is your best bet. Local SEO gets your business visibility in online directories, maps, review sites, and on mobile and GPS devices for a limited number of products and services.

round green icon with a map of the world and a tiny red pin in the middle of what appears to be europeOrganic SEO is for audiences wanting to find any product or service, from or specific to any location. It requires the greatest commitment, time, and effort because it typically involves content marketing and social media.

How Much Do You Want To Spend?

None of these options are cheap. They all require your time, commitment, and funding. Even PPC takes some trial and error before you learn what works best for your business. Success evolves over time. It is a continuous process involving the application of best practices, experimentation, and patience.

Consult with your SEO to explain your situation and figure out the best SEO strategy for your business. It may consist of one or more of the above.


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Get A Free Consult

B-SeenOnTop helps you figure out which type(s) of SEO best fit your needs and budget. We can sometimes do that on the first consult.

Contact us (484-437-7977) for a free SEO consult. We’ll talk about your audience, needs, and constraints. You’ll walk away with a high-level understanding of the best approach for your business and what it will take to get there.

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See our full list of services here.