This page contains 100+ evergreen (perpetually relevant), free and paid small business SEO and content marketing tools and resources (last updated 07/07/19).

For trending news, tips and advice, follow us using the social media buttons up top. The Pinterest channel referenced at the bottom of the page contains a categorized wealth of recommended fresh and evergreen 3rd-party SEO and content marketing tips, tools and advice.

Beginning (B), intermediate (I) and advanced (A) organic SEO tools and resources in alphabetical order by topic and source. The second to last column represents the resource format, whether it is an (A) Article, (I) infographic or image, (P) presentation or slideshow, (D) audio or video (V), (S) service, or (T) tool.

Topic Source B I A Resource F Link
Competitive Research (Content) Hubspot Y Y How To Find What Your Competition is Sharing A b-s.ee/1bqAtEV
Competitive Research (Traffic) SEMRush Y How To Estimate Your Competition’s Traffic A www.semrush.com
Monitor Backlinks Y Y How To Check Your Competitors Traffic From Social Media A b-s.ee/1gHlh83
Ecommerce Optimization KISS Metrics Y Ultimate Guide To SEO for Ecommerce Websites A b-s.ee/IAKAx7
Google Analytics Google Y Block Visits From Being Tracked (All or Nothing) T b-s.ee/zceWvy
Ghostery Y Block Visits From Being Tracked (Site Specific & iPads) T b-s.ee/JgRwjE
Disconnect Y Y Block Visits From Being Tracked (Site Specific & iPads) & Encrypts Data T b-s.ee/19MRVaE
Simply Business Y How To Configure Analytics Guide I b-s.ee/1cH57vx
Keyword Research Authority Hacker Y Comparison of Keyword Research Tools A b-s.ee/2y688WB
Market Samurai Y Guiding Principles V b-s.ee/17BWSw3
Moz Y Y A How To Guide A b-s.ee/1cWeUzr
Moz (Cyrus shepard) Y Why and how to shift to themed keyword research A b-s.ee/1hLW7te
CopyBlogger Y Y A How To Guide A b-s.ee/1cWf5L7
Learn SEO authorityblog starterkit.com Y How To Build an Authority Site A b-s.ee/18gSCrn
Blastam Y Y What is Bounce Rate A b-s.ee/14HwBNX
Google Y Best Practices A b-s.ee/1cvSBRN
Google Y How Search Works V b-s.ee/1NLn6lY
Moz Y Best Practices A b-s.ee/14WuK8b
Moz Y Y Y A How To Guide (long) T b-s.ee/145ADwc
Moz Y Y A How To Guide & Tools (Short) A b-s.ee/1aIvS3u
Search Engine Watch Y Y Y Free Online Learn SEO Resources A b-s.ee/1A8oWUO
SEJ / Backlinko Y Google Ranking Factors – What Google Cares About I b-s.ee/14WRSTU
SEO Glossary Y Terms and Definitions A b-s.ee/1cRpuZo
Link Building Backlinko Y Y Y A How To Guide A b-s.ee/173k6gt
Moz Q&A Y Y Y 2014 Link Building Best Practices A b-s.ee/1jslWAK
Moz Blog Y Y Y Link Building Q&A A b-s.ee/1xFvI9B
Quicksprout Y Y Y A How To Guide A b-s.ee/17zL79D
Search Engine Journal Y Recommended Blog Directories A b-s.ee/1nBKZDd
Search Engine Journal Y Recommended General Directories A b-s.ee/1twOKIr
Seer Interactive Y Y Link Building Guide: When You Have No Links A b-s.ee/1Cgfz6a
SEO Takeaways Y A List of Helpful Queries A b-s.ee/14KYYXI
SEO Audit Moz Y Y A How To Guide (Traditional) A b-s.ee/1eX9RyA
Stateofsearch Y Y A How To Guide (Mobile) A b-s.ee/149L8Cv
SEO Copywriting B-SeenOnTop Y Best Practices A b-s.ee/14Ysn4E
SEO Tools Moz Y Y Y An Interactive List of Helpful and Authoritative Resources A b-s.ee/14L9f6d
Search Decoder Y Y 30 Free SEO Tools For Small Business A b-s.ee/151grSe
Siteliner Y Identify duplicate content, broken links,and more… A www.siteliner.com
Site Migration / Redesign Google Y Y Best Practices A b-s.ee/1cJe0pP
Moz Y Y Y A How To Guide (Infographic) I b-s.ee/16MnkVB
Moz Y Y Y A Process and How To Guide A b-s.ee/16Moxw7
Technical SEO Google Y Y Y Offical News on Indexing & Crawling V b-s.ee/ODc60i
Google Y Page Speed Insights Tool T b-s.ee/1IEscx5
Media Temple Y Y How to create and edit a .htaccess file for redirecting a site or its content AD b-s.ee/1jS81R1
WordPress Moz Y Y Y How To Speed-Up Your WordPress Site A b-s.ee/JwPbBV
WPKube Y Y Resources – Blogs, Tips, Tools, Hosting and more A b-s.ee/171BeUl

Get Additional Help

Get additional help by following B-SeenOnTop using any of the social media follow buttons in the page header. I have an extensive list of helpful resources on Pinterest – ones I use myself. Click on the image below to access them. If you don’t find what you need, contact us.

Beginning (B), intermediate (I) and advanced (A) local SEO tools in alphabetical order by topic and source. The second to last column represents the resource format, whether it is an (A) Article, (I) infographic or image, (P) presentation or slideshow, (D) audio or video (V), (S) service, or (T) tool.

Topic Source B I A Resource F Link
Citation Building Moz Y Top Citation Sources by Category A b-s.ee/1MNOiBO
Local Visibility System (LVS) Y Event Citation Sources A b-s.ee/OF16rC
Local Visibility System (LVS) Y NO Physical Address Citation Sources A b-s.ee/15B1Mfd
Whitespark Y Y Y Best Practices A b-s.ee/1d6gj6r
Whitespark Y Manual Citation Building Service S b-s.ee/1bg6cHE
Claim Listings Local Visibility System (LVS) Y Best Practices A b-s.ee/173gnzv
Bing Support Y Y Y Contact Bing via live chat (business hours) A b-s.ee/1fxEKcu
Bing Support Y Y Y Contact Bing via email (any time) A b-s.ee/MKwIU6
Google Y Google Guidelines For Listing Your Business T b-s.ee/1FLLNL8
Moz Local Y Find, Edit and Claim your Local Listings T b-s.ee/1msiEiK
Cheat Sheet Pigzilla Y Y Y Quick reference on how to add, edit or remove a citation on top directory sites I b-s.ee/2xNL7YC
Learn Local SEO B-SeenOnTop Y Y A How To Guide A b-s.ee/1aq4Cqf
Get Listed Y Glossary of Local Search Terms and Definitions T b-s.ee/19GfhKB
Get Listed Y Local Search Ecosystem (US) I b-s.ee/14ZsZtG
Local Visibility System (LVS) Y A 7-Step Guide To Local Search A b-s.ee/1aZL3Qy
Local Visibility System (LVS) Y Reviews Ecosystem I b-s.ee/OtCNxF
Moz Y Y Y Answers To Questions A b-s.ee/15LtFmH
NGS Marketing Y Y Y A List of Helpful and Authoritative Resources A b-s.ee/14Zqisc
Quicksprout Y Y A How To Guide A b-s.ee/GSMCW7
Search Engine Land / Moz / LVS Y How To Rank in a City Where Your Business Isn’t Located A b-s.ee/1bySo0v / b-s.ee/1IFQiIP / b-s.ee/1G0S1L2
Search Engine Land / Small Business SEM Y How To Rank a Multi-Location Businesses A b-s.ee/1Osfw2Db-s.ee/1MlQpZj
Search Engine Land Y Y Local Ranking Factors A b-s.ee/1dDe0Jb
Whitespark Y Y Y A List of Helpful and Authoritative Resources A b-s.ee/OTTghg
Localize Content GEO Sitemap Generator Y A GEO Sitemap Generator Tool T b-s.ee/169HCnw
Local Visibility System Y How to create localmarkup data T b-s.ee/1qPnSpp
Skyrocket Y A Location Finder For Unfamiliar Markets A b-s.ee/1f19lMI
Obtain Reviews Inside Local Y Y Y Tips, Tools, and Guidelines P b-s.ee/1840o45
Fit Small Business Y A How To Guide for Yelp A b-s.ee/1bt1o3Q
Whitespark / Local Visibility System Y A Review Solicitation Tool T b-s.ee/YmaNUI
Blumenthals Y How To Ask For Reviews A b-s.ee/183ZBQP

Get Additional Help

Get additional help by following B-SeenOnTop using any of the social media follow buttons in the page header. I have an extensive list of helpful resources on Pinterest – ones I use myself. Click on the image below to access them. If you don’t find what you need, contact us.

Beginning (B), intermediate (I) and advanced (A) content marketing resources in alphabetical order by topic and source. The second to last column represents the resource format, whether it is an (A) Article, (I) infographic or image, (P) presentation or slideshow, (D) audio or video (V), (S) service, or (T) tool.

Topic Source B I A Resource F Link
Blogging Answerthepublic Y Content suggestion tool T b-s.ee/1T5A58l
Content Marketing Institute Y Y Y How To Write GREAT Blog Content A b-s.ee/1RZYiqq
Creative Commons Organization Y Tool To Find Creative Commons Licensed Images T b-s.ee/1wYOM1u
Free Digital Photos Y My Go-To Source for free blog post photos A b-s.ee/1fIL56N
Grammarly Y Spelling / Grammar Check A b-s.ee/1CU6zp0
MackCollier Y What to Include in Your First Blog Post A b-s.ee/1iknMOz
Medium Y Free high quality non-stock image sources. A b-s.ee/RCCDfR
Ontoplist Y Blog directory and article posting site B Small Business SEO Blog - OnToplist.com
PicMonkey Y Free, easy-to-use basic photo and image editing software A b-s.ee/1gqtAJQ
Social Brite Y Y How To Use Categories / Tags (and SEO Implications) A b-s.ee/19ocOWA
Buffer Social Y 53+ Free Images Sources A b-s.ee/XCx0RB
Search Engine Journal Y 7 Ways to Find What Your Target Audience Wants A b-s.ee/1bLa3eV
Search Engine Watch Y How to Find Free Images With Google’s Advanced Image Search A b-s.ee/176NXYy
Tin Eye Y Find image sources to check licensing A www.tineye.com/
Wordstream Y Y Y How To Write GREAT Blog Content A b-s.ee/1H7SMPM
YouTube – isitebuild Y How to Identify Your Target Audience V b-s.ee/1cepZIz
Content Strategy & Creation Content Marketing Institute Y Ideas for and examples of great content A b-s.ee/HnhlhR
KISSMetrics Y Y 44 Content Marketing Resources A b-s.ee/HklJNe
SEO Gadget Y Y Discover Market Needs A b-s.ee/17IQXp7
The Next Web Y How To Tackle Content Marketing on a Budget A b-s.ee/1EvFNpu
Moz Y A How To Guide For “Boring” Industries A b-s.ee/1c9MK0O
ContentPromotion Blog Post Promotion Y Y How To Create / Promote Content (Detailed) $$ A b-s.ee/1cSC30J
Search Engine Journal Y A How To Guide (Brief) A b-s.ee/16JLWQN
Support Kikolani Y Links to Support Groups at at all the Major Social Media Networks A b-s.ee/1cTpmVC
Moz Y Y Don’t Give Up Too Early! Why Content Marketing Fails. A bit.ly/mozcontentfail

Get Additional Help

Get additional help by following B-SeenOnTop using any of the social media follow buttons in the page header. I have an extensive list of helpful resources on Pinterest – ones I use myself. Click on the image below to access them. If you don’t find what you need, contact us.

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