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Small Business DIY SEO Tools & Resources

Small Business DIY SEO Tools & Resources

Image of a dictionary definition of resource. Meant to complement the notion that this is the best one-stop shop for small business DIY SEO tools and resources. Aimed at helping small business owners and web design firms. This page contains 100+ evergreen (perpetually relevant) and mostly free small business do-it-yourself DIY SEO tools and resources (last updated 05/07/16).

For trending news, tips and advice, follow us using the social media buttons, top or bottom right. The Pinterest channel contains a categorized wealth of fresh and evergreen SEO and content marketing tips, tools and advice.

Organic DIY SEO Tools

Beginning (B), intermediate (I) and advanced (A) DIY SEO tools and resources for getting yourself to the top of organic search results in alphabetical order by topic and source. The second to last column represents the resource format, whether it is an (A) Article, (I) infographic or image, (P) presentation or slideshow, (D) audio or video (V), (S) service, or (T) tool.

TopicSourceBIAResource F Link
Competitive Research (Content)HubspotYYHow To Find What Your Competition is SharingAb-s.ee/1bqAtEV
Competitive Research (Traffic)SEMRushYHow To Estimate Your Competition’s TrafficAwww.semrush.com
Monitor BacklinksYYHow To Check Your Competitors Traffic From Social MediaAb-s.ee/1gHlh83
Ecommerce OptimizationKISS MetricsYUltimate Guide To SEO for Ecommerce WebsitesAb-s.ee/IAKAx7
Google AnalyticsGoogleYBlock Visits From Being Tracked (All or Nothing)Tb-s.ee/zceWvy
GhosteryYBlock Visits From Being Tracked (Site Specific & iPads)Tb-s.ee/JgRwjE
DisconnectYYBlock Visits From Being Tracked (Site Specific & iPads) & Encrypts DataTb-s.ee/19MRVaE
Simply BusinessYHow To Configure Analytics GuideIb-s.ee/1cH57vx
Keyword ResearchAuthority HackerYComparison of Keyword Research Toolsab-s.ee/2y688WB
Market SamuraiYGuiding PrinciplesVb-s.ee/17BWSw3
MozYYA How To GuideAb-s.ee/1cWeUzr
Moz (Cyrus shepard)YWhy and how to shift to themed keyword researchAb-s.ee/1hLW7te
CopyBloggerYYA How To GuideAb-s.ee/1cWf5L7
JMGroup on YouTubeYYHow To Use Google’s Keyword Planner (Use ANY Google account to login)Vb-s.ee/1cFlcQg
Learn SEOauthorityblog starterkit.comYHow To Build an Authority SiteAb-s.ee/18gSCrn
BlastamYYWhat is Bounce RateAb-s.ee/14HwBNX
GoogleYBest PracticesAb-s.ee/1cvSBRN
GoogleYHow Search WorksVb-s.ee/1NLn6lY
MashableYYYA List of Helpful and Authoritative ResourcesAon.mash.to/pGkkYi
Monitor BacklinksYYYCommon MistakesAtslmkt.us/1KtvW6r
MozYBest PracticesAb-s.ee/14WuK8b
MozYYYA How To Guide (long)Tb-s.ee/145ADwc
MozYYA How To Guide & Tools (Short)Ab-s.ee/1aIvS3u
Search Engine WatchYYYFree Online Learn SEO ResourcesAb-s.ee/1A8oWUO
SEJ / BacklinkoYGoogle Ranking Factors – What Google Cares AboutIb-s.ee/14WRSTU
SEO GlossaryYTerms and DefinitionsAb-s.ee/1cRpuZo
Link BuildingBacklinkoYYYA How To GuideAb-s.ee/173k6gt
Bruce ClayYYHow To Identify Bad LinksAb-s.ee/Iw39CH
Cucumber NebulaYYYList of Link Building ListsAb-s.ee/1ooskFb
Moz Q&AYYY2014 Link Building Best PracticesAb-s.ee/1jslWAK
Moz BlogYYYLink Building Q&AAb-s.ee/1xFvI9B
QuicksproutYYYA How To GuideAb-s.ee/17zL79D
Search Engine JournalYRecommended Blog DirectoriesAb-s.ee/1nBKZDd
Search Engine JournalYRecommended General DirectoriesAb-s.ee/1twOKIr
Seer InteractiveYYLink Building Guide: When You Have No LinksAb-s.ee/1Cgfz6a
SEO TakeawaysYA List of Helpful QueriesAb-s.ee/14KYYXI
VuDu MarketingYYYEasy-to-use guide and tipsAb-s.ee/1eX9RyA
Website MagazineYFind Link-Building OpportunitiesIb-s.ee/1gFB7oZ
SEO AuditMozYYA How To Guide (Traditional)Ab-s.ee/1eX9RyA
StateofsearchYYA How To Guide (Mobile)Ab-s.ee/149L8Cv
SEO CopywritingB-SeenOnTopYBest PracticesAb-s.ee/14Ysn4E
SEO ToolsAnnielyticsYYYA Comprehensive List of Helpful and Authoritative ResourcesAb-s.ee/18D5bsI
MozYYYAn Interactive List of Helpful and Authoritative ResourcesAb-s.ee/14L9f6d
Search DecoderYY30 Free SEO Tools For Small BusinessAb-s.ee/151grSe
Seer InteractiveYYYA How-To Guide For Screaming FrogAb-s.ee/1gjEBcq
SeerInteractiveYA Tool For Streamlined Data ExtractionTb-s.ee/19I3i2s
SitelinerYIdentify duplicate content, broken links,and more…Awww.siteliner.com
Social Media ExaminerYLeverage G+ To Grow Your RankingsAb-s.ee/18unvGm
MozYYSEO Cheat Sheet for Programmers / DevelopersAb-s.ee/14br7YG
Site Migration / RedesignGoogleYYBest PracticesAb-s.ee/1cJe0pP
MozYYYA How To Guide (Infographic)Ib-s.ee/16MnkVB
MozYYYA Process and How To GuideAb-s.ee/16Moxw7
QuickSproutYYYRedesign Guide For SEOAb-s.ee/1pvTWfc
Technical SEOGoogleYYYOffical News on Indexing & CrawlingVb-s.ee/ODc60i
GoogleYPage Speed Insights ToolTb-s.ee/1IEscx5
VariousYYA Pinterest collection of helpful tips, tools and advice.Ib-s.ee/16dn7HV
Media TempleYYHow to create and edit a .htaccess file for redirecting a site or its contentADb-s.ee/1jS81R1
WordPressMozYYYHow To Speed-Up Your WordPress SiteAb-s.ee/JwPbBV
WPKubeYYResources – Blogs, Tips, Tools, Hosting and moreAb-s.ee/171BeUl

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.

Local SEO Tools

Beginning (B), intermediate (I) and advanced (A) local DIY SEO tools in alphabetical order by topic and source. Other markers are explained at the top of the Organic SEO tab.

TopicSourceBIAResourceF Link
Citation BuildingGet ListedYCategory Citation SourcesAb-s.ee/1MNOiBO
Local Visibility System (LVS)YEvent Citation SourcesAb-s.ee/OF16rC
Local Visibility System (LVS)YNO Physical Address Citation SourcesAb-s.ee/15B1Mfd
WhitesparkYYYBest PracticesAb-s.ee/1d6gj6r
WhitesparkYManual Citation Building ServiceSb-s.ee/1bg6cHE
Claim ListingsLocal Visibility System (LVS)YBest PracticesAb-s.ee/173gnzv
Bing SupportYYYContact Bing via live chat (business hours)Ab-s.ee/1fxEKcu
Bing SupportYYYContact Bing via email (any time)Ab-s.ee/MKwIU6
BlumenthalYGoogle Places Business Category Finding ToolTb-s.ee/MKAa12
GoogleYGoogle Guidelines For Listing Your BusinessTb-s.ee/1FLLNL8
Moz LocalYFind, Edit and Claim your Local ListingsTb-s.ee/1msiEiK
Duplicate ListingsAndrew ShotlandYYYDefinitive GuideAb-s.ee/1jL2eLh
Learn Local SEOB-SeenOnTopYYA How To GuideAb-s.ee/1aq4Cqf
BlumenthalsYUnderstand the Value & Importance of Your Local DataIb-s.ee/XQSjaQ
Get ListedYGlossary of Local Search Terms and DefinitionsTb-s.ee/19GfhKB
Get ListedYLocal Search Ecosystem (US)Ib-s.ee/14ZsZtG
Local Visibility System (LVS)YA 7-Step Guide To Local SearchAb-s.ee/1aZL3Qy
Local Visibility System (LVS)YReviews EcosystemIb-s.ee/OtCNxF
MozYYYAnswers To QuestionsAb-s.ee/15LtFmH
NGS MarketingYYYA List of Helpful and Authoritative ResourcesAb-s.ee/14Zqisc
QuicksproutYYA How To GuideAb-s.ee/GSMCW7
Search Engine Land / Moz / LVSYHow To Rank in a City Where Your Business Isn’t LocatedAb-s.ee/1bySo0v / b-s.ee/1IFQiIP / b-s.ee/1G0S1L2
Search Engine Land / Small Business SEMYHow To Rank a Multi-Location BusinessesAb-s.ee/1Osfw2Db-s.ee/1MlQpZj
Search Engine LandYYLocal Ranking FactorsAb-s.ee/1dDe0Jb
WhitesparkYLocal Search Ecosystem (Canada)Ib-s.ee/173it2y
WhitesparkYYYA List of Helpful and Authoritative ResourcesAb-s.ee/OTTghg
Localize ContentGEO Sitemap GeneratorYA GEO Sitemap Generator ToolTb-s.ee/169HCnw
Local Visibility SystemYHow to create localmarkup dataTb-s.ee/1qPnSpp
SkyrocketYA Location Finder For Unfamiliar MarketsAb-s.ee/1f19lMI
Obtain ReviewsInside LocalYYYTips, Tools, and GuidelinesPb-s.ee/1840o45
Fit Small BusinessYA How To Guide for YelpAb-s.ee/1bt1o3Q
Whitespark / Local Visibility SystemYA Review Solicitation ToolTb-s.ee/YmaNUI
BlumenthalsYHow To Ask For ReviewsAb-s.ee/183ZBQP

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.

Content Marketing Resources

Beginning (B), intermediate (I) and advanced (A) DIY resources having to do with content marketing marketing in alphabetical order by topic and source. Other markers are explained at the top of the Organic SEO tab.

TopicSourceBIAResourceFLink
BloggingAnswerthepublicYContent suggestion toolTb-s.ee/1T5A58l
Content Marketing InstituteYYYHow To Write GREAT Blog ContentAb-s.ee/1RZYiqq
Creative Commons OrganizationYTool To Find Creative Commons Licensed ImagesTb-s.ee/1wYOM1u
Free Digital PhotosYMy Go-To Source for free blog post photosAb-s.ee/1fIL56N
FotoliaYMy Backup Source for PAID photos & imagesAus.fotolia.com/
FreePSDDownloadYFree IconsAb-s.ee/14RQotj
GrammarlyYSpelling / Grammar CheckAb-s.ee/1CU6zp0
iStock PhotoYMy Go-To Source for PAID photos & imagesAb-s.ee/TVAA1b
KikolaniYTop Tips For Creating Shareable ContentAb-s.ee/16NE1Ak
MackCollierYWhat to Include in Your First Blog PostAb-s.ee/1iknMOz
MediumYFree high quality non-stock image sources.Ab-s.ee/RCCDfR
PicMonkeyYFree, easy-to-use basic photo and image editing softwareAb-s.ee/1gqtAJQ
Social BriteYYHow To Use Categories / Tags (and SEO Implications)Ab-s.ee/19ocOWA
Buffer SocialY53+ Free Images SourcesAb-s.ee/XCx0RB
Search Engine JournalY7 Ways to Find What Your Target Audience WantsAb-s.ee/1bLa3eV
Search Engine WatchYHow to Find Free Images With Google’s Advanced Image SearchAb-s.ee/176NXYy
Social Media ExaminerYAdd professional zing to amateur photos.Ab-s.ee/1ieqvs9
Tin EyeYFind image sources to check licensingAwww.tineye.com/
WordstreamYYYHow To Write GREAT Blog ContentAb-s.ee/1H7SMPM
YouTube – isitebuildYHow to Identify Your Target AudienceVb-s.ee/1cepZIz
Content Strategy & CreationContent Marketing InstituteYIdeas for and examples of great contentAb-s.ee/HnhlhR
KISSMetricsYY44 Content Marketing ResourcesAb-s.ee/HklJNe
Post PlannerY5 Facebook Experts You Should FollowAb-s.ee/1i67hKf
SEO GadgetYYDiscover Market NeedsAb-s.ee/17IQXp7
Social Media ExaminerYHow To Get Your Pins NoticedAb-s.ee/IpQxNg
The Next WebYHow To Tackle Content Marketing on a BudgetAb-s.ee/1EvFNpu
MozYA How To Guide For “Boring” IndustriesAb-s.ee/1c9MK0O
InboundMarketingHubspotYExplains Inbound marketing and buyer personasAVb-s.ee/12EmJE2
MozYA case study demonstrating the value of Inbound MarketingVb-s.ee/1a1i1iI
Content PromotionBlog Post PromotionYYHow To Create / Promote Content (Detailed) $$Ab-s.ee/1cSC30J
Inside FacebookYY10 Key SEO Strategies Every Facebook Owner Should KnowAbit.ly/vpJEHJ
Mari SmithYY15 FAQ About FacebookAbit.ly/tKxCmk
Search Engine JournalYA How To Guide (Brief)Ab-s.ee/16JLWQN
Search Engine JournalYYBuying Twitter Followers – Pros and ConsA b-s.ee/1fvr84l
SupportKikolaniYLinks to Support Groups at at all the Major Social Media NetworksAb-s.ee/1cTpmVC
MozYYDon’t Give Up Too Early! Why Content Marketing Fails.Abit.ly/mozcontentfail

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.