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Top Ten Search Engines Top 10 SE's of 2010

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This page is about search engines.
What are the top ten search engines?
Which four search engines are
considered the most important?  How
do search engines work?

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What are the Top Ten Search Engines in
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Last Revised:  12/13/2011
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Your goal is to design and build a search engine friendly web site that ranks well with all of the
top ten search engines in the United States.  Search engines help us find things on the world
wide web (www).  The goal of top ranked search engines is to interpret your search engine query
as accurately as possible, and to present you with the best possible results so you will become a
repeat customer.  YOUR goal is to earn profits from your website.  We can help.

There are thousands of search engines on the web.  Many only crawl through (spider) and index
a small subset of the web. Most don’t build their own index of web sites but instead rely on others
to provide it to them.  Google, for example, feeds (Time Warner) AOL, Netscape and Earthlink
search engines.  According to July 2010 search engine rankings data released by nielsonwire,
94.2% of searches in the US were conducted on the following top four self-indexed search
engines.  When optimizing your website, it is safe to ignore all others.

  • Google -- 64.2%
  • Yahoo -- 14.3%
  • Bing -- 13.6%
  • *Ask -- 2.1%

In December 2009, Microsoft acquired Yahoo's search technologies and Yahoo is now powered
by Bing.  In November 2010, Ask announced the shut-down of it's search engine.  Now the top
two self-indexed search engines are Bing and Google.  Click here to learn about the difference
between the two ranking algorithms.  

Rounding out the top ten search engines in the United States in 2010 are:  

  • AOL (powered by Google)
  • Alta Vista (powered by Yahoo)
  • Gigablast (a clean-energy, wind-powered search engine with real time spidering)
  • Netscape (powered by Google)
  • Snap.com (portions powered by: Gigablast, Smarter.com, SimplyHired.com, X1
    Technologies, Inc. and enhanced by Ask.com).

Recently it has been recognized that there are many different types of search engines, among
them Youtube, LinkedIn, SlideShare and others.  When you take these specialty search engines
into consideration, Youtube ranks second.   

What is the best way to get my site
indexed by the top ten search engines?
Search Engines find web sites when crawling the web or by having web sites submitted to them.  
It is no longer a best practice to submit your site to a search engine.  It is best to wait and let the
search engine find your site on its own.  Spiders are computer programs used to methodically
step through (crawl) all the links on the web and create copies of the pages found.  Search
engines build huge database indices containing all of the text, including keywords and keyword
phrases, found on individual web pages.  Search engine ranking algorithms sort and rank the
index entries taking into consideration the keywords, their context, frequency, density,
prominence, and the age and popularity of a website. Popularity refers to the traffic a website
receives as well as the number and quality of incoming links.

Are you a visual learner?  Learn how Google spiders, indexes, ranks, and serves up search
engine results in gory detail by viewing this easy to understand infographic from ppcblog.com.  

What practices should I avoid to increase
the likelihood my entire site gets indexed ?
Search engines are guilty of having some pet peeves. These practices should be avoided or
eliminated altogether in order to rank well in the search engine results.  These techniques are
considered ill-advised or unethical (black hat) in the search engine optimization world:  

  • frames, flash and audio;
  • multimedia;
  • over optimization and repetitive content;
  • affiliate only advertising;
  • stacking or stuffing keywords;
  • a non-permanent (302) redirect to another site;
  • copying / plagiarizing;
  • foul, hateful, offensive or racist language;
  • hidden content (for example, white text on white background);
  • an exact copy of another (mirrored) site and cross-linking pages back and forth;
  • a site with “Coming Soon” or “Under Construction” pages; and
  • sites with broken links.  


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