Local Search Engine Optimization | Main Line of Philadelphia -- Local Compared to Organic / Natural SEO
This page compares local and organic search engine optimization. It offers tips and advice on how to b-seenontop of local search engine results. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! |
Local Search Engine
Optimization (SEO)
Optimization (SEO)
Last Revised: 07/27/10
Return to
Economical Search Engine Optimization
Home Page.
Contact our Philadelphia SEO services
firm. We will get back to you within 24
hours.
Toll Free: 1-877-691-8989
Local: 484-437-7977
OTHER HELPFUL RESOURCES:
Yura Filimonov has written an excellent
blog entry about content and link
building as it relates to local search
engine optimization.
Tad Chef at the SEOptimize blog has
created a list of 56 local SEO search
resources for businesses.
Gravity Search Marketing gives us links
to each of the major search engines and
local directories where you can post
your local search engine optimization
listing.
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This page compares organic / natural and local search
engine optimization. It offers tips and advice on how to
be seen on top of local search engine results. Look to the
right. We are #1 for "main line search engine optimization"
or "economical search engine optimization". The Main Line
of Philadelphia Pennsylvania PA is where we reside and
where the bulk of our customers also do business.
engine optimization. It offers tips and advice on how to
be seen on top of local search engine results. Look to the
right. We are #1 for "main line search engine optimization"
or "economical search engine optimization". The Main Line
of Philadelphia Pennsylvania PA is where we reside and
where the bulk of our customers also do business.
COMPARE ORGANIC & LOCAL:
Organic and local SEO are closely related. We consider local search engine optimization to be
an extension of organic search engine optimization. Both go through the same six phases of
our process for optimizing web sites. There are two primary differences between local and
organic or natural search engine optimization. For local search, we do not research long-tail
keywords; nor do we iteratively fine tune the content of optimized web pages. Instead we focus
on using less targeted keywords so we have room to include city, state, township, and/or zip
code in the character limited keyword phrase.
LOCAL FOCUS:
The first phase (Opportunity Evaluation) of a local search project is the same as any other
project. It is free and requires no special consideration or spending. It's goal is to make sure
there are not obstacles in the way of achieving your website objectives.
The second phase, the Research and Analysis phase, nets out with us agreeing on one or two
keyword phrases per page; each phrase containing one to four or more words each. Longer
keyword phrases covert best. Although we are not focusing on long-tail keyword research, we do
suggest you select the largest, most relevant, and most utilized keyword phrase for your product
and/or service offering and then simply tag your city and state or region on to the end of it. We do
not conduct keyword research based on geographic location. We research and select
keyword phrases based on relevance, volume, trends and likelihood of
conversion, and then, almost as an after thought, add the geographic tags on to the end of
it.
The emphasis or focus of the third phase of development or the design phase, is on content. As
a guideline, make sure you use each of your primary keyword phrases more than once in the
human-readable content of the page. Use your geographic keyword phrases such as "main line
of Philadelphia" also more than once. Use your secondary keyword phrases at least once on the
page. A good way to figure out how many times to use the primary and geographic keyword
phrase is to use Google to search on "primary keyword phrase" + "geographic location". Look at
what your competition is doing and shamelessly copy the number of times they have used the
keyword phrases in their content. Never ever plagiarize - mimic methods NOT content.
There is nothing special to be done during the fourth phase of development, the Build and Test
phase. We really just need to make sure the recommended changes documented during the
Design Phase are correctly implemented. The local factor has no influence here.
During the second to last phase of our local SEO project, the Post Implementation phase, we
need to build links to the website. When link building for local search bear in mind four things:
(1) you want authoritative web sites linking to your site; (2) you want web sites from within your
own industry linking to your site; (3) you want other businesses in your geographic area, related
or not, linking to your site; and (4) when requesting links to your site, ask the webmaster to use
one of your keyword phrases and city, town and/or region in the text of the link.
OUR CUSTOMIZED WORK PLAN FOR LOCAL SMALL BUSINESS MARKETING:
Read about our customized approach to local small business marketing. As mentioned
previously, in order to contain costs for small business owners, we have eliminated some steps
from our traditional organic search engine optimization process. These steps can always be
added back in or done on an after-the-fact basis. That said, the goal is to give small business
owners an opportunity to step into search engine optimization and see results prior to investing
large sums of money.
Organic and local SEO are closely related. We consider local search engine optimization to be
an extension of organic search engine optimization. Both go through the same six phases of
our process for optimizing web sites. There are two primary differences between local and
organic or natural search engine optimization. For local search, we do not research long-tail
keywords; nor do we iteratively fine tune the content of optimized web pages. Instead we focus
on using less targeted keywords so we have room to include city, state, township, and/or zip
code in the character limited keyword phrase.
LOCAL FOCUS:
The first phase (Opportunity Evaluation) of a local search project is the same as any other
project. It is free and requires no special consideration or spending. It's goal is to make sure
there are not obstacles in the way of achieving your website objectives.
The second phase, the Research and Analysis phase, nets out with us agreeing on one or two
keyword phrases per page; each phrase containing one to four or more words each. Longer
keyword phrases covert best. Although we are not focusing on long-tail keyword research, we do
suggest you select the largest, most relevant, and most utilized keyword phrase for your product
and/or service offering and then simply tag your city and state or region on to the end of it. We do
not conduct keyword research based on geographic location. We research and select
keyword phrases based on relevance, volume, trends and likelihood of
conversion, and then, almost as an after thought, add the geographic tags on to the end of
it.
The emphasis or focus of the third phase of development or the design phase, is on content. As
a guideline, make sure you use each of your primary keyword phrases more than once in the
human-readable content of the page. Use your geographic keyword phrases such as "main line
of Philadelphia" also more than once. Use your secondary keyword phrases at least once on the
page. A good way to figure out how many times to use the primary and geographic keyword
phrase is to use Google to search on "primary keyword phrase" + "geographic location". Look at
what your competition is doing and shamelessly copy the number of times they have used the
keyword phrases in their content. Never ever plagiarize - mimic methods NOT content.
There is nothing special to be done during the fourth phase of development, the Build and Test
phase. We really just need to make sure the recommended changes documented during the
Design Phase are correctly implemented. The local factor has no influence here.
During the second to last phase of our local SEO project, the Post Implementation phase, we
need to build links to the website. When link building for local search bear in mind four things:
(1) you want authoritative web sites linking to your site; (2) you want web sites from within your
own industry linking to your site; (3) you want other businesses in your geographic area, related
or not, linking to your site; and (4) when requesting links to your site, ask the webmaster to use
one of your keyword phrases and city, town and/or region in the text of the link.
OUR CUSTOMIZED WORK PLAN FOR LOCAL SMALL BUSINESS MARKETING:
Read about our customized approach to local small business marketing. As mentioned
previously, in order to contain costs for small business owners, we have eliminated some steps
from our traditional organic search engine optimization process. These steps can always be
added back in or done on an after-the-fact basis. That said, the goal is to give small business
owners an opportunity to step into search engine optimization and see results prior to investing
large sums of money.
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trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore Local,
Mainline SEO, and Center City Philadelphia Local Search, Philly Local Search, Bryn Mawr SEO, Haverford Local SEO, Villanova SEO,
Gladwyne Local SEO, Narberth SEO, Wynnewood SEO, Bala Cynwyd Local SEO, Paoli Local Search, Devon SEO, Delaware Local SEO
Cherry Hill, Haddonfield, Penn Valley Local SEO, Radnor SEO, Wayne SEO, Lower Merion Local SEO
trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore Local,
Mainline SEO, and Center City Philadelphia Local Search, Philly Local Search, Bryn Mawr SEO, Haverford Local SEO, Villanova SEO,
Gladwyne Local SEO, Narberth SEO, Wynnewood SEO, Bala Cynwyd Local SEO, Paoli Local Search, Devon SEO, Delaware Local SEO
Cherry Hill, Haddonfield, Penn Valley Local SEO, Radnor SEO, Wayne SEO, Lower Merion Local SEO
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