Local Search SEO | Why Care & How To Rank For Local
This page explains why it is important for small and local businesses to be found on the Web. It is not as expensive, time consuming or intimidating as you might think. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! |
Local Search SEO
Last Revised: 12/23/11
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The growth of the web and web-enabled portable devices
has created tremendous opportunities for small
businesses. Learn why you should care and what it
takes to rank well in local search engine results. It is not
as difficult or as costly as you might think.
Two things in particular are driving the increased visibility of
small businesses on the web: social media or word-of-
mouth marketing and the wide spread adoption of so
has created tremendous opportunities for small
businesses. Learn why you should care and what it
takes to rank well in local search engine results. It is not
as difficult or as costly as you might think.
Two things in particular are driving the increased visibility of
small businesses on the web: social media or word-of-
mouth marketing and the wide spread adoption of so
Copyright 2007-present B-SeenOnTop LLC Local Search, SEO & Social Media Marketing Company, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. This page - local seo, search engine optimization SEO services. Serving: Ardmore, Main Line, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Newtown Square, Penn Valley, Radnor, Wayne, Lower Merion.
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*From 100 Awesome Marketing Stats,
Charts & Graphs on Hubspot.
Charts & Graphs on Hubspot.
The top 50 business directories for
local businesses from Eric Vreeland at
Hubspot
56 local search SEO and marketing
resources for small businesses by Tad
Chef.
The local seo & search toolkit is a big
help in understanding who is ranking
in Google's top map results and why.
Find related & helpful bookmarks on
Delicious.
many different web-enabled portable devices. In April 2010 Google said that 20% of the
approximately 88 billion searches each month are for local businesses*. It used to be if you
were looking for a nearby product or service you would go to your local paper, yellow pages, TV,
or radio station. It used to be you'd pick up the phone and call your friend or neighbor. Not
anymore. Now you go to the web. The problem is, the web is so big. How do you get anyone's
attention? How do you get noticed?
You have to be visible.
There are two well-agreed ways to become visible on the web. First, someone has to be looking
for you. Second, search engines have to be able to find you.
(1) Someone must be looking for you.
You won't have visibility on the web unless someone is looking for / searching for your content.
That's why keyword research is so important. Keyword research is a way to discover the words
and phrases people actually use to search for your, and your competitor's products, services or
information on the web.
(2) Search engines have to be able to find you.
When a person types keywords or keyword phrases into their favorite search engine, it is the
search engine that decides which web sites are relevant and credible. First, keywords have to
appear somewhere in your web content to be perceived as relevant. Second, the more mentions
of your page, the more links to your page, and the more authoritative the links and mentions, all
increase the search engine's perception of your web page's popularity and credibility.
You have to be relevant.
Local search engine optimization or SEO can get people to your website, but it won't keep
them there. Nor will it convince visitors to buy from you or encourage them to tell others
about your business. It should go without saying that your website content has to match the
keyword phrases people have used to find you. If they are searching for "women's sneakers
priced under $50" and find a website about pizza, they will leave right away and perhaps share
their frustration with others. You want people to find what they looking for and more. Make your
content engaging. Stand out from your competition. Often people searching the web have a
problem they want solved or a need they want fulfilled. Find out what they want or need and give it
to them.
It will take less time than you
think.
It helps to brand your business and be active on social media. It gives you the opportunity to
hear what others are saying about you. It also allows you to actively listen to people in your
community and determine how to better market your products and services based on comments,
‘likes’ and tweets. The majority of the social media tools are free to use. Yes, it does take time,
but how much is up to you. Consistent use of the tools and adding value to the conversation are
far more important than just the volume and frequency communication. We can help you select
and set up the tools that are going to fit best with you and your business. We can help you
decide how and when best to use them.
The majority of tools aren't difficult to use. More than 800 million people use Facebook. 75% of
those are in the US and 350 million of them use their mobile phones when they are out and
about doing their local business. Most of the time they are using their portable devices to price
shop or to find name, address and/or telephone number information.
What Next ?
Contact us now at 1-877-691-8989 or 484-437-7977 for your
FREE web site evaluation. Let us work with you to find out what works best for you and your
business. No two websites are exactly alike. No two plans to optimize a website or market a
business should be either.
approximately 88 billion searches each month are for local businesses*. It used to be if you
were looking for a nearby product or service you would go to your local paper, yellow pages, TV,
or radio station. It used to be you'd pick up the phone and call your friend or neighbor. Not
anymore. Now you go to the web. The problem is, the web is so big. How do you get anyone's
attention? How do you get noticed?
You have to be visible.
There are two well-agreed ways to become visible on the web. First, someone has to be looking
for you. Second, search engines have to be able to find you.
(1) Someone must be looking for you.
You won't have visibility on the web unless someone is looking for / searching for your content.
That's why keyword research is so important. Keyword research is a way to discover the words
and phrases people actually use to search for your, and your competitor's products, services or
information on the web.
(2) Search engines have to be able to find you.
When a person types keywords or keyword phrases into their favorite search engine, it is the
search engine that decides which web sites are relevant and credible. First, keywords have to
appear somewhere in your web content to be perceived as relevant. Second, the more mentions
of your page, the more links to your page, and the more authoritative the links and mentions, all
increase the search engine's perception of your web page's popularity and credibility.
You have to be relevant.
Local search engine optimization or SEO can get people to your website, but it won't keep
them there. Nor will it convince visitors to buy from you or encourage them to tell others
about your business. It should go without saying that your website content has to match the
keyword phrases people have used to find you. If they are searching for "women's sneakers
priced under $50" and find a website about pizza, they will leave right away and perhaps share
their frustration with others. You want people to find what they looking for and more. Make your
content engaging. Stand out from your competition. Often people searching the web have a
problem they want solved or a need they want fulfilled. Find out what they want or need and give it
to them.
It will take less time than you
think.
It helps to brand your business and be active on social media. It gives you the opportunity to
hear what others are saying about you. It also allows you to actively listen to people in your
community and determine how to better market your products and services based on comments,
‘likes’ and tweets. The majority of the social media tools are free to use. Yes, it does take time,
but how much is up to you. Consistent use of the tools and adding value to the conversation are
far more important than just the volume and frequency communication. We can help you select
and set up the tools that are going to fit best with you and your business. We can help you
decide how and when best to use them.
The majority of tools aren't difficult to use. More than 800 million people use Facebook. 75% of
those are in the US and 350 million of them use their mobile phones when they are out and
about doing their local business. Most of the time they are using their portable devices to price
shop or to find name, address and/or telephone number information.
What Next ?
Contact us now at 1-877-691-8989 or 484-437-7977 for your
FREE web site evaluation. Let us work with you to find out what works best for you and your
business. No two websites are exactly alike. No two plans to optimize a website or market a
business should be either.