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SEO Projects | How We Deliver Successful SEO Projects

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Topic:  seo; Visual:  A stripe of blue cloud at the top of the page housing our main menu bar
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This page describes our SEO
Methodology.  We take a phased of
project failure.  

Our Goal is to have your website...

B-SeenOnTop of Search
Engine Results !
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Last Revised:  07/14/2011
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Main Line of
Philadelphia
SEO
Methodology

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Learn what makes us different from
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Contact Us:
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Copyright 2007 - present B-SeenOnTop LLC Search Engine Optimization SEO Company, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. This page - SEO Methodology & approach. Serving: Ardmore, Mainline, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Wayne, Lower Merion.
Our objective is to deliver successful SEO projects by minimizing the risk of failure due to
unfamiliar tasks, tools, techniques and deliverables.
 In our opinion, a project fails when it does
not meet client expectations in terms of timing, cost or results.  

Phases of our SEO Project Delivery
Process:
We find that structuring a large and complex project into small, inter-dependent, clearly defined  
and manageable chunks of  work helps to reduce the risk of project failure.  Each "chunk" or
phase of the project has a stated purpose and expected outcome.  

  • The Opportunity Evaluation Phase gives us the opportunity to assess the feasibility of our  
    being able to grow your business.  We will want to ask you about your website objectives
    and constraints.  When there is an existing website, we will determine whether it can satisfy
    the requirements of SEO.  
  • The SEO Analysis and Research (A&R) Phase gives us the information we need to be able
    to make good choices about the proposed project scope & objectives (short-term and long-
    term).  It helps us configure an appropriate and detailed project plan and budget for the
    project.  
  • The Design Phase builds upon our prior work and results in detailed specifications or
    instructions for each participant on remaining project phases.  
  • The Build & Test Phase has us all follow through on instructions and cross-check our work.  
    At the end of this project phase, the new or revised website is published.  
  • The fifth project phase is the SEO Link Building Phase.  The scope of this phase will depend
    upon what is agreed to at the end of A&R and documented in the agreed upon Project Plan.
  • Phase six - Performance Monitoring, runs in parallel with our Link Building Phase and
    keeps track of key performance indicators so we can agree on when the project can be
    declared a success.  

This page gives you a
visual representation of our SEO Methodology or Project Delivery
Process.  It demonstrates the flow of work as well as major deliverables and decision points.

Deliverables
There are specific project deliverables associated with each phase of our SEO Methodology.  
Project deliverables form the foundation and building blocks of a well-optimized website and a
well-run project.  Project deliverables are identified and described in each phase of our SEO
Methodology.

Benefits
This approach to SEO project delivery gives our customers more choice and greater control
over the project.
 You will know what to expect when.  You will have the ability to set and manage
your budget.  We can align expectations so there are no surprises.  Roles, responsibilities are
clear.  Participants can be held accountable.  

What Next ?
Please contact us if you have any questions or concerns.  We are happy to answer any and all
of your questions so that you can be comfortable making a decision about whether you wish to
engage us.