This article is a detailed guide for how to optimize a blog post using Wordpress and Yoast, the popular Wordpress SEO plugin by Joost de Valk. It assumes you have already solved the problem of what to write about, and have a draft blog post title and content ready to go. The post is laid out in 12 steps beginning right after you have logged into your Wordpress site. It’s detailed and long. If you’re looking for a quick and dirty guide, this is not it.Continue reading
This post talks about how to pick categories and tags for your blog and contains recommendations / best practices for their implementation and use.Continue reading
If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help. I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO people. He wanted a […]Continue reading
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving them the information they want and need. The rest is all how-to information – how to lay it all out your […]Continue reading
First and foremost, it helps your customers. There’s a reason visitors have come to your site. They want quick answers. A small business resources page is the perfect venue for highlighting your best recommendations.Continue reading
Visibility matters Everyone agrees that the top of search engine results is prime real estate, the place to be. But how do you get there? If you’re not there already, how do you figure out what might be wrong so you’re not wasting your time addressing things that might not even matter? Start with the […]Continue reading
Free insights and information about specific SEO and content marketing topics.