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Search Engine Optimization Books are an immense
help when undertaking a search engine optimization project.   So are
online reference materials.  This page hosts a collection of search
engine optimization books that we have found useful, as well as links
to some of the better resources we have found online.  

First, a listing of the search engine optimization and internet marketing
books we have found to be useful:  

  • Search Engine Optimization For Dummies, 2nd Edition; Peter Kent,
    Wiley Publishing Inc., 2006, Indianapolis, Indiana.  If you really are
    starting out from nothing, this is a good place to start.

  • HTML4 For Dummies Quick Reference, 2nd Edition; Deborah S. Ray
    Eric J. Ray; Wiley Publishing, Inc., 2000, Hoboken, NJ.  It's always good
    to know a bit of HTML.  

  • Search Engine Marketing, Inc. Driving Search Traffic to Your Company's
    Web Site; Mike Moran and Bill Hunt, IBM Press, 2006, Upper Saddle
    River, NJ.  For someone who's not a beginner.   This is a good
    reference guide.  A lot more detail (as expected) than the dummies
    book.  Better for intermediate or expert SEOs.  

  • 101 Ways to Promote Your Web Site; 4th Edition; Susan Sweeney, C.A.;
    Maximum Press, 2003.  

  • SEO Book  Aaron Wall.  The great thing about this book is that it is
    updated by the author.  The SEO Book website itself contains a lot of
    useful information.  It has grown large and is not well maintained
    though.  I find there are outdated materials and broken links.  The
    author is well known for his search engine optimization expertise.  If you
    need to buy just one book, this is probably the best one to start with for
    the reason that he shares a lot of lessons learned along the way.   

The following online reference materials all proved very helpful at one time or
another:

  • Basic HTML For those of us who need a little help interpreting the
    source code behind our website.
  • http://www.chiff.com/business/SEO.htm This is an excellent place to
    start if you are a novice.  It provides a basic definition of SEO and a
    wealth of links to other helpful resources and tools.  Upbeat and
    positive!
  • Vaughns-1-Pagers  Factors Google Uses to Rank Websites.  This is
    the best way to gain an in-depth understanding of what google uses to
    rank websites.  You might be surprised!
  • Whatis.com IT Knowledge exchange:  This is a virtual reference library
    of everything you ever wanted to know about technology.  Extremely easy
    to use and comprehensive.  
  • Webworkshop.com Where experts share and others come to learn.  A
    great resource for SEO - forum, blog, Q&A.  
  • The A-Zs of Outsourcing SEO; an article at SEMPO.com.  Also a great
    SEO forum, blog and Q&A.
  • A Link Building Guide; Jim Westergren's online link building guide.  I
    found this extremely helpful.   Check it out!!
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Last Revised 06/13/2008