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Small Business DIY SEO Tools & Resources

Small Business DIY SEO Tools & Resources

Image of a dictionary definition of resource. Meant to complement the notion that this is the best one-stop shop for small business DIY SEO tools and resources. Aimed at helping small business owners and web design firms. This page contains 100+ evergreen (perpetually relevant) and mostly free small business do-it-yourself DIY SEO tools and resources (last updated 05/07/16).

For trending news, tips and advice, follow us using the social media buttons, top or bottom right. The Pinterest channel contains a categorized wealth of fresh and evergreen SEO and content marketing tips, tools and advice.

Organic DIY SEO Tools

Beginning (B), intermediate (I) and advanced (A) DIY SEO tools and resources for getting yourself to the top of organic search results in alphabetical order by topic and source. The second to last column represents the resource format, whether it is an (A) Article, (I) infographic or image, (P) presentation or slideshow, (D) audio or video (V), (S) service, or (T) tool.

Topic Source B I A Resource F Link
Competitive Research (Content) Hubspot Y Y How To Find What Your Competition is Sharing A b-s.ee/1bqAtEV
Competitive Research (Traffic) SEMRush Y How To Estimate Your Competition’s Traffic A www.semrush.com
Monitor Backlinks Y Y How To Check Your Competitors Traffic From Social Media A b-s.ee/1gHlh83
Ecommerce Optimization KISS Metrics Y Ultimate Guide To SEO for Ecommerce Websites A b-s.ee/IAKAx7
Google Analytics Google Y Block Visits From Being Tracked (All or Nothing) T b-s.ee/zceWvy
Ghostery Y Block Visits From Being Tracked (Site Specific & iPads) T b-s.ee/JgRwjE
Disconnect Y Y Block Visits From Being Tracked (Site Specific & iPads) & Encrypts Data T b-s.ee/19MRVaE
Simply Business Y How To Configure Analytics Guide I b-s.ee/1cH57vx
Keyword Research Market Samurai Y Guiding Principles V b-s.ee/17BWSw3
Moz Y Y A How To Guide A b-s.ee/1cWeUzr
Moz (Cyrus shepard) Y Why and how to shift to themed keyword research A b-s.ee/1hLW7te
CopyBlogger Y Y A How To Guide A b-s.ee/1cWf5L7
JMGroup on YouTube Y Y How To Use Google’s Keyword Planner (Use ANY Google account to login) V b-s.ee/1cFlcQg
Learn SEO authorityblog starterkit.com Y How To Build an Authority Site A b-s.ee/18gSCrn
Blastam Y Y What is Bounce Rate A b-s.ee/14HwBNX
Google Y Best Practices A b-s.ee/1cvSBRN
Google Y How Search Works V b-s.ee/1NLn6lY
Mashable Y Y Y A List of Helpful and Authoritative Resources A on.mash.to/pGkkYi
Monitor Backlinks Y Y Y Common Mistakes A tslmkt.us/1KtvW6r
Moz Y Best Practices A b-s.ee/14WuK8b
Moz Y Y Y A How To Guide (long) T b-s.ee/145ADwc
Moz Y Y A How To Guide & Tools (Short) A b-s.ee/1aIvS3u
Search Engine Watch Y Y Y Free Online Learn SEO Resources A b-s.ee/1A8oWUO
SEJ / Backlinko Y Google Ranking Factors – What Google Cares About I b-s.ee/14WRSTU
SEO Glossary Y Terms and Definitions A b-s.ee/1cRpuZo
Link Building Backlinko Y Y Y A How To Guide A b-s.ee/173k6gt
Bruce Clay Y Y How To Identify Bad Links A b-s.ee/Iw39CH
Cucumber Nebula Y Y Y List of Link Building Lists A b-s.ee/1ooskFb
Moz Q&A Y Y Y 2014 Link Building Best Practices A b-s.ee/1jslWAK
Moz Blog Y Y Y Link Building Q&A A b-s.ee/1xFvI9B
Quicksprout Y Y Y A How To Guide A b-s.ee/17zL79D
Search Engine Journal Y Recommended Blog Directories A b-s.ee/1nBKZDd
Search Engine Journal Y Recommended General Directories A b-s.ee/1twOKIr
Seer Interactive Y Y Link Building Guide: When You Have No Links A b-s.ee/1Cgfz6a
SEO Takeaways Y A List of Helpful Queries A b-s.ee/14KYYXI
VuDu Marketing Y Y Y Easy-to-use guide and tips A b-s.ee/1eX9RyA
Website Magazine Y Find Link-Building Opportunities I b-s.ee/1gFB7oZ
SEO Audit Moz Y Y A How To Guide (Traditional) A b-s.ee/1eX9RyA
Stateofsearch Y Y A How To Guide (Mobile) A b-s.ee/149L8Cv
SEO Copywriting B-SeenOnTop Y Best Practices A b-s.ee/14Ysn4E
SEO Tools Annielytics Y Y Y A Comprehensive List of Helpful and Authoritative Resources A b-s.ee/18D5bsI
Moz Y Y Y An Interactive List of Helpful and Authoritative Resources A b-s.ee/14L9f6d
Search Decoder Y Y 30 Free SEO Tools For Small Business A b-s.ee/151grSe
Seer Interactive Y Y Y A How-To Guide For Screaming Frog A b-s.ee/1gjEBcq
SeerInteractive Y A Tool For Streamlined Data Extraction T b-s.ee/19I3i2s
Siteliner Y Identify duplicate content, broken links,and more… A www.siteliner.com
Social Media Examiner Y Leverage G+ To Grow Your Rankings A b-s.ee/18unvGm
Moz Y Y SEO Cheat Sheet for Programmers / Developers A b-s.ee/14br7YG
Site Migration / Redesign Google Y Y Best Practices A b-s.ee/1cJe0pP
Moz Y Y Y A How To Guide (Infographic) I b-s.ee/16MnkVB
Moz Y Y Y A Process and How To Guide A b-s.ee/16Moxw7
QuickSprout Y Y Y Redesign Guide For SEO A b-s.ee/1pvTWfc
Technical SEO Google Y Y Y Offical News on Indexing & Crawling V b-s.ee/ODc60i
Google Y Page Speed Insights Tool T b-s.ee/1IEscx5
Various Y Y A Pinterest collection of helpful tips, tools and advice. I b-s.ee/16dn7HV
Media Temple Y Y How to create and edit a .htaccess file for redirecting a site or its content AD b-s.ee/1jS81R1
WordPress Moz Y Y Y How To Speed-Up Your WordPress Site A b-s.ee/JwPbBV
WPKube Y Y Resources – Blogs, Tips, Tools, Hosting and more A b-s.ee/171BeUl

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.

Local SEO Tools

Beginning (B), intermediate (I) and advanced (A) local DIY SEO tools in alphabetical order by topic and source. Other markers are explained at the top of the Organic SEO tab.

Topic Source B I A Resource F Link
Citation Building Get Listed Y Category Citation Sources A b-s.ee/1MNOiBO
Local Visibility System (LVS) Y Event Citation Sources A b-s.ee/OF16rC
Local Visibility System (LVS) Y NO Physical Address Citation Sources A b-s.ee/15B1Mfd
Whitespark Y Y Y Best Practices A b-s.ee/1d6gj6r
Whitespark Y Manual Citation Building Service S b-s.ee/1bg6cHE
Claim Listings Local Visibility System (LVS) Y Best Practices A b-s.ee/173gnzv
Bing Support Y Y Y Contact Bing via live chat (business hours) A b-s.ee/1fxEKcu
Bing Support Y Y Y Contact Bing via email (any time) A b-s.ee/MKwIU6
Blumenthal Y Google Places Business Category Finding Tool T b-s.ee/MKAa12
Google Y Google Guidelines For Listing Your Business T b-s.ee/1FLLNL8
Moz Local Y Find, Edit and Claim your Local Listings T b-s.ee/1msiEiK
Duplicate Listings Andrew Shotland Y Y Y Definitive Guide A b-s.ee/1jL2eLh
Learn Local SEO B-SeenOnTop Y Y A How To Guide A b-s.ee/1aq4Cqf
Blumenthals Y Understand the Value & Importance of Your Local Data I b-s.ee/XQSjaQ
Get Listed Y Glossary of Local Search Terms and Definitions T b-s.ee/19GfhKB
Get Listed Y Local Search Ecosystem (US) I b-s.ee/14ZsZtG
Local Visibility System (LVS) Y A 7-Step Guide To Local Search A b-s.ee/1aZL3Qy
Local Visibility System (LVS) Y Reviews Ecosystem I b-s.ee/OtCNxF
Moz Y Y Y Answers To Questions A b-s.ee/15LtFmH
NGS Marketing Y Y Y A List of Helpful and Authoritative Resources A b-s.ee/14Zqisc
Quicksprout Y Y A How To Guide A b-s.ee/GSMCW7
Search Engine Land / Moz / LVS Y How To Rank in a City Where Your Business Isn’t Located A b-s.ee/1bySo0v / b-s.ee/1IFQiIP / b-s.ee/1G0S1L2
Search Engine Land / Small Business SEM Y How To Rank a Multi-Location Businesses A b-s.ee/1Osfw2Db-s.ee/1MlQpZj
Search Engine Land Y Y Local Ranking Factors A b-s.ee/1dDe0Jb
Whitespark Y Local Search Ecosystem (Canada) I b-s.ee/173it2y
Whitespark Y Y Y A List of Helpful and Authoritative Resources A b-s.ee/OTTghg
Localize Content GEO Sitemap Generator Y A GEO Sitemap Generator Tool T b-s.ee/169HCnw
Local Visibility System Y How to create localmarkup data T b-s.ee/1qPnSpp
Skyrocket Y A Location Finder For Unfamiliar Markets A b-s.ee/1f19lMI
Obtain Reviews Inside Local Y Y Y Tips, Tools, and Guidelines P b-s.ee/1840o45
Fit Small Business Y A How To Guide for Yelp A b-s.ee/1bt1o3Q
Whitespark / Local Visibility System Y A Review Solicitation Tool T b-s.ee/YmaNUI
Blumenthals Y How To Ask For Reviews A b-s.ee/183ZBQP

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.

Content Marketing Resources

Beginning (B), intermediate (I) and advanced (A) DIY resources having to do with content marketing marketing in alphabetical order by topic and source. Other markers are explained at the top of the Organic SEO tab.

Topic Source B I A Resource F Link
Blogging Answerthepublic Y Content suggestion tool T b-s.ee/1T5A58l
Content Marketing Institute Y Y Y How To Write GREAT Blog Content A b-s.ee/1RZYiqq
Creative Commons Organization Y Tool To Find Creative Commons Licensed Images T b-s.ee/1wYOM1u
Free Digital Photos Y My Go-To Source for free blog post photos A b-s.ee/1fIL56N
Fotolia Y My Backup Source for PAID photos & images A us.fotolia.com/
FreePSDDownload Y Free Icons A b-s.ee/14RQotj
Grammarly Y Spelling / Grammar Check A b-s.ee/1CU6zp0
iStock Photo Y My Go-To Source for PAID photos & images A b-s.ee/TVAA1b
Kikolani Y Top Tips For Creating Shareable Content A b-s.ee/16NE1Ak
MackCollier Y What to Include in Your First Blog Post A b-s.ee/1iknMOz
Medium Y Free high quality non-stock image sources. A b-s.ee/RCCDfR
PicMonkey Y Free, easy-to-use basic photo and image editing software A b-s.ee/1gqtAJQ
Social Brite Y Y How To Use Categories / Tags (and SEO Implications) A b-s.ee/19ocOWA
Buffer Social Y 53+ Free Images Sources A b-s.ee/XCx0RB
Search Engine Journal Y 7 Ways to Find What Your Target Audience Wants A b-s.ee/1bLa3eV
Search Engine Watch Y How to Find Free Images With Google’s Advanced Image Search A b-s.ee/176NXYy
Social Media Examiner Y Add professional zing to amateur photos. A b-s.ee/1ieqvs9
Tin Eye Y Find image sources to check licensing A www.tineye.com/
Wordstream Y Y Y How To Write GREAT Blog Content A b-s.ee/1H7SMPM
YouTube – isitebuild Y How to Identify Your Target Audience V b-s.ee/1cepZIz
Content Strategy & Creation Content Marketing Institute Y Ideas for and examples of great content A b-s.ee/HnhlhR
KISSMetrics Y Y 44 Content Marketing Resources A b-s.ee/HklJNe
Post Planner Y 5 Facebook Experts You Should Follow A b-s.ee/1i67hKf
SEO Gadget Y Y Discover Market Needs A b-s.ee/17IQXp7
Social Media Examiner Y How To Get Your Pins Noticed A b-s.ee/IpQxNg
The Next Web Y How To Tackle Content Marketing on a Budget A b-s.ee/1EvFNpu
Moz Y A How To Guide For “Boring” Industries A b-s.ee/1c9MK0O
InboundMarketing Hubspot Y Explains Inbound marketing and buyer personas AV b-s.ee/12EmJE2
Moz Y A case study demonstrating the value of Inbound Marketing V b-s.ee/1a1i1iI
Content Promotion Blog Post Promotion Y Y How To Create / Promote Content (Detailed) $$ A b-s.ee/1cSC30J
Inside Facebook Y Y 10 Key SEO Strategies Every Facebook Owner Should Know A bit.ly/vpJEHJ
Mari Smith Y Y 15 FAQ About Facebook A bit.ly/tKxCmk
Search Engine Journal Y A How To Guide (Brief) A b-s.ee/16JLWQN
Search Engine Journal Y Y Buying Twitter Followers – Pros and Cons A b-s.ee/1fvr84l
Support Kikolani Y Links to Support Groups at at all the Major Social Media Networks A b-s.ee/1cTpmVC
Moz Y Y Don’t Give Up Too Early! Why Content Marketing Fails. A bit.ly/mozcontentfail

Get additional help by following B-SeenOnTop using the social media follow buttons in the page header (top or bottom right). A sampling of what you’ll see on Pinterest is below. Click on the image to go directly to the site.

If you like this page, please bookmark it for future reference. If you need extra help, contact us.