SEO Methodology | Phase II - Research & Analysis

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This page describes phase I of our
SEO methodology - the Opportunity
Evaluation Phase.

Our Goal is to have your website...

B-SeenOnTop of Search
Engine Results !

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Our Methodology - Phase II
SEO Research & Analysis

Last Revised: 06/01/11

Phase II
Research & Analysis

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Copyright 2007-2011 B-SeenOnTop LLC Search Engine Optimization SEO Company, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. This page - Phase II Research & Analysis. Serving: Ardmore, Mainline, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Lower Merion, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Swarthmore, St. Davids, Wayne, Lower Merion.

Objective and Scope:
The objective of the SEO Research & Analysis Phase is:

to jointly identify the targeted words and phrases (keywords) we will use to attract
meaningful (ready to convert) traffic to your web site;
to gain a ball-park understanding of what it will take to rank in the top ten search engine
results for your preferred keyword phrase and search engine; and
to agree on a work plan, budget and schedule for completion.

The scope of research & analysis is negotiable. We recommend starting with 4-6 subject areas
or topics and Google's search engine.

Deliverables:
Deliverables include:

An Excel spreadsheet listing all our keyword considerations, anticipated volumes, estimated
level of competition, predicted ease of ranking, and what the competition is currently willing
to pay on a cost-per-click basis for the use of the phrase.
Optional Reports that spell out exactly what your top competitors are doing today in order to
rank in the top 10 search engine results for your preferred keyword phrases and search
engine.
A high-level work plan that contains the tasks, responsibilities and time frames for
completion of the project.
An updated Project Initiation Document which confirms the scope, objectives, deliverables
and pricing for the remainder of the project.
Emails document and confirm any additional joint agreements and/or decisions.

Customer Benefit:
We solidify and confirm project objectives, responsibilities, costs and schedule. We believe clear
expectations lead to greater customer satisfaction and a better ability to identify and mitigate
project risks and issues.

What Next?
Contact Us today so we can discuss your particular objectives and concerns. Every project is
customized to satisfy the unique needs, budget and constraints of every client. Client involvement
during this project phase is usually relatively low. We will typically need between 2 and 4 hours
from you in order to gather input and to share feedback and recommendations.

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