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Main Line of Philadelphia Internet Marketing Services | Phase II - Research & Analysis

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This page is the 3rd of 6 pages that
collectively describe the phased
delivery approach we take to providing
web & internet marketing services to
our (primarily) Main Line of
Philadelphia clients. This page
describes phase 2 of our
methodology - the Research &
Analysis Phase.

Our Goal is to have your website...

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Our Methodology - Phase II
Research & Analysis
Last Revised:  02/06/10

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ABOUT THIS PAGE:

This page is the 3rd of 6 pages that collectively describe the phased delivery approach we take to
providing web & internet marketing services to our (primarily) Main Line of Philadelphia clients.
This page describes phase II of our methodology - the Research & Analysis Phase.











































Our clients generally originate from the Main Line of Philadelphia PA, but we have worked with
companies across the States and in Canada as well.

Learn how we make optimization affordable.  Contact Us today and we'll get back to you within 24
hours to schedule a time when we can go over your free site assessment and our
recommendations.  
Phase II
Research & Analysis
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PHASE II    
 Research & Analysis
OBJECTIVES
 (1) To jointly identify the targeted words and phrases (keywords) we
will use to attract meaningful (ready to convert) traffic to your web
site.  
(2) To jointly establish the scope, objectives and cost of the project.
(3) To assign tasks and time frames for completion to project
participants.
SCOPE
 Four to six subject areas or themes.
PROCESS
 (1) We will consider your site goals and the estimated frequency of
use and competitiveness of Keyword phrases.
(2) We will install Google Analytics on your site and run a
WebPosition4 report to see where your website currently ranks for
the chosen keyword phrases.
(3) We will run a iBusinessPromoter Top10 report comparing your
existing website to the top 10 sites on Google using your chosen
pages and keyword phrases.
DELIVERABLES
 (1) An Excel spreadsheet with the results of our keyword research.
(2) An email confirming our agreed-upon choice of keyword
phrases and pages to be optimized.
(3) Google Analytics will be installed on your existing web site if it is
not there already.  If it is, we will ask that you provide us with access
and there will be no charge.
(4) We will configure and run WebPosition4 for your site.
(5) We will configure and run iBusiness Promoter for your site. This
will be the baseline for your site.  
(6) We will establish an agreed upon project plan - who does what
when.         
BENEFITS
 (1) Google Analytics and WebPosition4 give us an unbiased way of
baselining your existing website prior to optimization.
(2) Google Analytics and WebPosition4 give us an unbiased way of
measuring improvements over time.
(3) iBusinessPromoter helps us set the scope, objectives and
expectations for the remainder of the project.
(4) iBusinessPromoter offers a guaranteed top 10 search engine
ranking if you follow all their instructions.
COST
 $500 for keyword analysis
$50 per page for initial iBusinessPromoter setup / run.
$50 per page for initial webposition4 setup / run.