SEO Project Methodology Phase I - Opportunity Evaluation
| This page describes phase I of our SEO methodology - the Opportunity Evaluation Phase. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! |
SEO Project Methodology - Phase I
Opportunity Evaluation
Opportunity Evaluation
Last Revised: 06/13/11
| Phase I Opportunity Evaluation |
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Copyright 2007-Present B-SeenOnTop LLC Search Engine Optimization Company, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. This page - Phase I Opportunity Evaluation. Serving: Ardmore, Mainline, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Lower Merion, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, St. Davids, Swarthmore, Wayne, Lower Merion.
SEO Methodology & Approach page.
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SEO Opportunity Evaluation page.
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SEO Opportunity Evaluation page.
Objective & Scope:
The objective of the Opportunity Evaluation Phase is to assess the feasibility of our being able to
grow your business. When there is an existing website, we will determine whether it can satisfy
the requirements of SEO. We will also discuss with the client the steps that need to be taken in
order to truly size up the effort involved in achieving a top 10 ranking.
The big questions we need answered during this initial SEO project phase are the following:
- What is the client's objective? How do they define success?
- Can the client's existing website be used for optimization purposes? (Some times there are
design flaws that prevent us from being able to satisfy client objectives.) - Do we collectively have the necessary skill sets and determination to complete the project?
- What constraints do we have to work around, for example, budget and time constraints?
Deliverables:
We use a proprietary checklist to assess your existing web site. We summarize findings and
share them with you along with recommendations as to next steps. We create a high level
Project Initiation Document (PID) that speaks to the agreed upon next phase scope and
objectives as well as agreed upon staffing, budgetary and time constraints. The PID forms the
contract for the next (research and analysis) phase of the project, and will be revised after roles,
responsibilities and the project scope, objectives and constraints become clear. See Phase 2 -
Research and Analysis.
Customer Benefit:
By asking the right questions during this initial project phase:
- We can often help clients clarify their immediate and long-term goals and objectives.
- If you have an existing website, we will tell you whether it can be optimized.
- If you are thinking about developing a website, we will tell you the broad categories of things
your design firm needs to pay attention to, and when they should engage a SEO. - The evaluation sometimes highlights low hanging fruit that can be taken advantage of
almost immediately so you can begin to see results earlier than expected.
At B-SeenOnTop, we believe a successful business relationship relies on shared
understandings and expectations. This process and it's deliverables help make that happen.
What Next?
Learn how we make optimization affordable. Contact Us today and we'll get back to you within 24
hours to schedule a time when we can go over your free site assessment and our
recommendations. Client involvement during this project phase is low. We will typically need
between 2 and 4 hours to gather input and to share feedback and recommendations.
Bookmark our page (above right) if you want to be able to find it again easily. Follow us on
Facebook or Twitter for up-to-date suggestions and tips for ongoing optimization.
Contact Us: 1-877-691-8989 Toll Free 484-437-7977 Local |