WHY IS SEARCH ENGINE OPTIMIZATION IMPORTANT?
Search engine optimization is an investment. There is no better, shorter way to position your
business for future growth and sales than with organic search engine optimization. Consider
these compelling statistics derived from Forrester Research in 2006:
According to internetworldstats.com, on March 31, 2009 there were 1,596,270,108 Internet users
world-wide. Your chances of ranking in the top 10 are The Consumer Behavior Report
published in April 2009 noted that one in ten US consumers have made purchases from their
mobile device, and two thirds have access to the Internet via their phone. These figures are only
likely to grow.
The annual survey conducted by the Center For The Digital Future at USC's Annenberg School
For Communication was released on April 28, 2009. A significant finding was that "more than
half of Internet users (52 percent) said they never click on Web advertisements and only 6 percent
said they do so sometimes or often."
Getting ranked in Google search results for a popular key word phrase takes a lot of time, effort,
and patience. Businesses are often quick to praise SEO's obvious advantages - zero cost per
click and sustainable rankings - but feel less sure when it comes to paying up front costs for
something they may not understand, and will only see results from at some distant point in the
future. When you know that only 10 web sites are capable of getting on the first page of Google for
a specific keyword or keyword phrase, you should know that is going to cost something, but also
know that there are always ways to make organic search engine optimization affordable.
The return on investment (ROI) for organic search engine optimization is sizeable. Nine to twelve
months after the start of an organic search engine optimization project, you can expect to see a
soft return on investment in the form of higher brand recognition and better leads; and a hard ROI
in terms of increased sales and conversions.
Search engine optimization is an investment. There is no better, shorter way to position your
business for future growth and sales than with organic search engine optimization. Consider
these compelling statistics derived from Forrester Research in 2006:
- 93% of all Internet traffic initiates with a search engine;
- 89% are first-time visitors;
- 99% do not search beyond the top 30 results;
- 97% never look beyond the top three results;
- 76.7% of Google users click on the organic (unpaid) listings first;
- the top three websites in any industry earn 65% of all online revenue;
- the top 10 websites have 78% more traffic than those in positions 11-30.
According to internetworldstats.com, on March 31, 2009 there were 1,596,270,108 Internet users
world-wide. Your chances of ranking in the top 10 are The Consumer Behavior Report
published in April 2009 noted that one in ten US consumers have made purchases from their
mobile device, and two thirds have access to the Internet via their phone. These figures are only
likely to grow.
The annual survey conducted by the Center For The Digital Future at USC's Annenberg School
For Communication was released on April 28, 2009. A significant finding was that "more than
half of Internet users (52 percent) said they never click on Web advertisements and only 6 percent
said they do so sometimes or often."
Getting ranked in Google search results for a popular key word phrase takes a lot of time, effort,
and patience. Businesses are often quick to praise SEO's obvious advantages - zero cost per
click and sustainable rankings - but feel less sure when it comes to paying up front costs for
something they may not understand, and will only see results from at some distant point in the
future. When you know that only 10 web sites are capable of getting on the first page of Google for
a specific keyword or keyword phrase, you should know that is going to cost something, but also
know that there are always ways to make organic search engine optimization affordable.
The return on investment (ROI) for organic search engine optimization is sizeable. Nine to twelve
months after the start of an organic search engine optimization project, you can expect to see a
soft return on investment in the form of higher brand recognition and better leads; and a hard ROI
in terms of increased sales and conversions.
Define Search Engine Optimization | Learn Why SEO Is Important
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What is SEO & Why Is It Important
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"Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! (21.0 %), Microsoft (8.5 %), AOL (3.9 %) and Ask Network (3.7 %). [...] Americans conducted 13.5 billion searches at the core search engines... Google handled 8.5 billion core searches, followed by Yahoo! (2.8 billion) and Microsoft (1.1 billion)." comScore releases January 2009 U.S. search engine rankings |
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization is about traffic and location. Just like gas companies find it most
profitable to have their business situated on the corner of a busy intersection, the most profitable
websites appear at or near the top of search engine results for targeted and popular search
terms. Search Engine Optimization or SEO is defined as a process, an ongoing process that
applies tools, techniques and best practices to maneuver a website such that it appears at or
near the top of search engine results when specific keywords are typed into a browser window.
The most successful websites understand the language and surfing patterns of their intended
audience, and have been tuned to target the most advantageous search terms used by prospects
and customers.
The goal of search engine optimization is not just to increase traffic to your website. Search
engine optimization is about results. A well optimized website will remove obstacles impeding
the indexing of your site and open new, well travelled and authoritative pathways to your content.; it
will deliver profits !
Search Engine Optimization is about traffic and location. Just like gas companies find it most
profitable to have their business situated on the corner of a busy intersection, the most profitable
websites appear at or near the top of search engine results for targeted and popular search
terms. Search Engine Optimization or SEO is defined as a process, an ongoing process that
applies tools, techniques and best practices to maneuver a website such that it appears at or
near the top of search engine results when specific keywords are typed into a browser window.
The most successful websites understand the language and surfing patterns of their intended
audience, and have been tuned to target the most advantageous search terms used by prospects
and customers.
The goal of search engine optimization is not just to increase traffic to your website. Search
engine optimization is about results. A well optimized website will remove obstacles impeding
the indexing of your site and open new, well travelled and authoritative pathways to your content.; it
will deliver profits !
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