Why is search engine optimization SEO
important?
Search engine optimization is an investment. There is no better, no better return on investment
(roi) to position your business for future growth and sales than with natural or organic search
engine optimization. Consider these compelling statistics derived from Forrester Research in
2006 (and still representative of what you would expect to see today :
According to Wikipedia, "on July 25, 2008, Google software engineers Jesse Alpert and Nissan
Hajaj announced that Google Search had discovered one trillion unique URLs" on the world wide
web. Your chances of ranking in the top 10 for any given keyword phrase are miniscule at best.
The Consumer Behavior Report published in April 2009 noted that one in ten US consumers
have made purchases from their mobile device, and two thirds have access to the Internet via
their phone. These figures demonstrate the size, complexity and continuously growing need to
rank well with search engines.
The annual survey conducted by the Center For The Digital Future at USC's Annenberg School
For Communication was released on April 28, 2009. A significant finding was that "more than
half of Internet users (52 percent) said they never click on Web advertisements [sponsored
versus organic or natural results] and only 6 percent said they do so sometimes or often."
Getting ranked in Google search results for a popular key word phrase takes a lot of time, effort,
and patience. Businesses are often quick to praise SEO's obvious advantages - zero cost per
click and sustainable rankings - but feel less sure when it comes to paying up front costs for
something they may not understand, and will only see results from at some distant point in the
future. When you know that only 10 web sites are capable of getting on the first page of Google for
a specific keyword or keyword phrase, you should expect that it won't be cheap, but you should
also know that there are always ways to make organic search engine optimization affordable.
The return on investment (ROI) for organic search engine optimization is sizeable. Nine to twelve
months after the start of an organic search engine optimization project, you can expect to see a
soft return on investment in the form of higher brand recognition and better leads; and a hard ROI
in terms of increased sales and conversions.
Learn about the difference between organic SEO and pay-per-click or Google Adwords. Learn
how search engines find and index web sites.
important?
Search engine optimization is an investment. There is no better, no better return on investment
(roi) to position your business for future growth and sales than with natural or organic search
engine optimization. Consider these compelling statistics derived from Forrester Research in
2006 (and still representative of what you would expect to see today :
- 93% of all Internet traffic initiates with a search engine;
- 89% are first-time visitors;
- 99% do not search beyond the top 30 results;
- 97% never look beyond the top three results;
- 76.7% of Google users click on the organic (unpaid) listings first;
- the top three websites in any industry earn 65% of all online revenue;
- the top 10 websites have 78% more traffic than those in positions 11-30.
According to Wikipedia, "on July 25, 2008, Google software engineers Jesse Alpert and Nissan
Hajaj announced that Google Search had discovered one trillion unique URLs" on the world wide
web. Your chances of ranking in the top 10 for any given keyword phrase are miniscule at best.
The Consumer Behavior Report published in April 2009 noted that one in ten US consumers
have made purchases from their mobile device, and two thirds have access to the Internet via
their phone. These figures demonstrate the size, complexity and continuously growing need to
rank well with search engines.
The annual survey conducted by the Center For The Digital Future at USC's Annenberg School
For Communication was released on April 28, 2009. A significant finding was that "more than
half of Internet users (52 percent) said they never click on Web advertisements [sponsored
versus organic or natural results] and only 6 percent said they do so sometimes or often."
Getting ranked in Google search results for a popular key word phrase takes a lot of time, effort,
and patience. Businesses are often quick to praise SEO's obvious advantages - zero cost per
click and sustainable rankings - but feel less sure when it comes to paying up front costs for
something they may not understand, and will only see results from at some distant point in the
future. When you know that only 10 web sites are capable of getting on the first page of Google for
a specific keyword or keyword phrase, you should expect that it won't be cheap, but you should
also know that there are always ways to make organic search engine optimization affordable.
The return on investment (ROI) for organic search engine optimization is sizeable. Nine to twelve
months after the start of an organic search engine optimization project, you can expect to see a
soft return on investment in the form of higher brand recognition and better leads; and a hard ROI
in terms of increased sales and conversions.
Learn about the difference between organic SEO and pay-per-click or Google Adwords. Learn
how search engines find and index web sites.
Define Search Engine Optimization | Learn Why SEO Is Important
| On this page we define search engine optimization SEO and explain why SEO is an important and worthwhile investment. Our goal is to have your website... B-SeenOnTop of Search Engine Results ! |
Copyright 2007-2010 B-SeenOnTop LLC, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a
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trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore,
Mainline, and Center City Philadelphia, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon,
Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, Wayne, Lower Merion
Last Revised: 09/05/10
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Define Search Engine Optimization page
According to comScore, total U.S. e-commerce spending reached $209.6 billion in 2009. In January 2010 Americans conducted 15.2 billion searches at the core search engines. Google handled 9.9 billion (65.4%) core searches, followed by Yahoo! (2.5 billion or 17%) and Microsoft (1.7 billion or 11.3%), comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. |
What is Search Engine Optimization SEO?
Organic Search Engine Optimization or Natural SEO is about traffic and location. Just like gas
companies find it most profitable to have their business situated on the corner of a busy
intersection, the most profitable websites appear at or near the top of search engine results for
everyday popular search terms typed into the most popular browser windows.
Natural or organic search engine optimization (SEO) is a process, an ongoing process that
applies tools, techniques and best practices to maneuver a website so that it appears at or
near the top of search engine results when common, everyday, and frequently used keyword
phrases are typed into a browser window. The most successful websites understand their
intended audience's surfing patterns and preferred use of language, and have been tuned /
optimized to target the most advantageous search terms (keyword phrases).
The goal of natural or organic search engine optimization is not just to increase traffic to your
website. Search engine optimization is about results. A well optimized website will remove
obstacles impeding the indexing of your site and open new, well travelled and authoritative
pathways to your content.; it will deliver profits because the more detailed the keyword search
phrase, the more likely the person searching is ready to convert or buy!
Forrester Research says approximately ~77% of searchers are more likely to click on an organic
search result than a paid search result. Organic search engine results are more trusted than
sponsored search engine results. It's best to invest your dollars there.
Organic Search Engine Optimization or Natural SEO is about traffic and location. Just like gas
companies find it most profitable to have their business situated on the corner of a busy
intersection, the most profitable websites appear at or near the top of search engine results for
everyday popular search terms typed into the most popular browser windows.
Natural or organic search engine optimization (SEO) is a process, an ongoing process that
applies tools, techniques and best practices to maneuver a website so that it appears at or
near the top of search engine results when common, everyday, and frequently used keyword
phrases are typed into a browser window. The most successful websites understand their
intended audience's surfing patterns and preferred use of language, and have been tuned /
optimized to target the most advantageous search terms (keyword phrases).
The goal of natural or organic search engine optimization is not just to increase traffic to your
website. Search engine optimization is about results. A well optimized website will remove
obstacles impeding the indexing of your site and open new, well travelled and authoritative
pathways to your content.; it will deliver profits because the more detailed the keyword search
phrase, the more likely the person searching is ready to convert or buy!
Forrester Research says approximately ~77% of searchers are more likely to click on an organic
search result than a paid search result. Organic search engine results are more trusted than
sponsored search engine results. It's best to invest your dollars there.
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Contact us:
1-877-691-8989 Toll Free
484-437-7977 Local
There is no fee or obligation for
your initial site evaluation and our
recommendations as to next steps.
1-877-691-8989 Toll Free
484-437-7977 Local
There is no fee or obligation for
your initial site evaluation and our
recommendations as to next steps.
b-seenontop billion browser business click define difference digital engine everyday expect future goal google haverford important internet investment keyword learn natural optimization organic page percent phrase phrases popular results return search seo terms top traffic users web website websites yahoo
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