
Let us conduct a FREE evaluation of your existing website. Before talking about the
cost of organic and local search engine optimization, let's first make sure there is
nothing that will impede us from achieving your search-related site goals and
objectives. Contact us now or call us toll free at 1-877-691-8989.
THE TOTALC CHECKLIST FOR EVALUATING WEBSITES:
B-SeenOnTop uses a proprietary checklist called the TotalC Checklist For Evaluating Websites
Excel (41KB). Our checklist gauges your website's overall health and search engine friendliness.
We can tell you what (if anything) is broken, and how to fix it.
TotalC is an acronym that stands for Technology, Ownership, Traffic, Age, Links and Content:
- By reviewing a site's Technology we can determine what, if anything, is getting in the way
of a search engine's ability to index it. Sometimes something in the site design will
impede a search engine's ability to crawl / spider & index the site. This would be
considered a show-stopper for search engine optimization. We would want to know that
up front, and to share with you what design changes need to take place in order for search
engine optimization to have any positive benefits for your site.
- By verifying a URL's Ownership we can determine the risk of future loss and/or failure. If
you are not a registered owner of the site, how can you be in a position to renew the
domain registration when it next expires?
- An existing website's Traffic is an indication of how easy or difficult it is to find, it's visibility
and popularity. A site has to be visible, have inbound links pointing to it and visitors in
order to rank well with the search engines.
- A well-Aged website will always rank higher than a newer one. When registering your
website, we recommend a 10 year expiration date.
- Websites with a large number of highly relevant, varied and respected / authoritative
incoming Links will rank higher than others. The quality of incoming links is much more
important than the quantity of incoming links. Irrelevant, nonauthoritative incoming links
are worthless.
- Websites with sought-after, original, fresh, fun, controversial or inspiring Content will
naturally draw the most traffic and back links to your site. This is generally considered the
most important of considerations when evaluating the health of an existing website. In the
world of SEO, "content is king".
Here is a link to the TOTALC Checklist For Evaluating Websites Excel (41KB). It is an Excel
spreadsheet with two tabs.
The second tab contains roughly 120 questions which should be considered when evaluating an
existing website. All questions need not, or maybe cannot be answered. The goal is to be able to
answer enough to get a feel for the health of each of the criteria above, and to summarize
observations and findings in the first or summary tab of the spreadsheet. Between the Q&A
columns, is a hidden column that offers a link to one of many free tools that can be used to make
the assessment. Don't miss out on that. Many do.
The first or summary tab has broad criteria (for example, content and traffic) and room to offer a
summary impression of what you have observed going thru the detailed questions and answers
on the spreadsheet. Again this is not intended to be a scientific assessment of the site. It should
however, help you to identify any show-stoppers or risks to project success prior to either you or B-
SeenOnTop agreeing to a contract for professional services. We'll do the home work and share it
with you. Then we can both make an informed decision.
Lastly, SEO is an art and not a science. The purpose of the spreadsheet is to simply, hopefully,
guide both of us in making the right decision for your business as well as ours. If you succeed,
we succeed.
Please contact us or call 877-691-8989 now. You have nothing to lose and will gain insight
into your existing website. If your website is "under construction" or in the design phase, NOW is
the best time to call because we can save you money that would otherwise have to be spent on
rework driven by optimization recommended changes.


Checklist For Evaluating Websites | TotalC Web Site Checklist
This page describes our proprietary checklist for evaluating websites. It is used to figure out exactly what, if anything, is getting in the way of your website appearing at or near the top of search engine results. Once we know that, we can tell you what needs to be done to fix it.
B-SeenOnTop uses its proprietary TotalC checklist for evaluating websites to provide you with a FREE website evaluation.
Our Goal is to have your website...
B-SeenOnTop of Search Engine Results !
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Checklist For Evaluating Websites
Last Revised: 08/20/10
Never hesitate to Contact Us. Your
business is important to us and our long
term goals. We want you to be
comfortable you are making the right
decision and are eager to answer any
questions you might have. We will get
back to you within 24 hours.
1-877-691-8989 Toll Free
484-437-7977 Local
There is no fee or obligation for your
initial site evaluation and our
recommendations as to next steps.
Checklist For Evaluating Websites
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