Difference Between Traditional and SEO Friendly Web Design
This page explains the difference between traditional and SEO friendly web designs. It explains how to design a web page that will be easily found and indexed by search engines. Our Goal is to have your website... B-SeenOnTop of Search Engine Results ! |
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Last Revised: 12/22/2011
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SEO Friendly Web Design Philadelphia. Copyright 2007-Present B-SeenOnTop LLC, 33 Meadows Lane, Haverford PA 19041. All rights reserved. "B-SeenOnTop" and it's logo is a trademark of B-SeenOnTop LLC. All other trademarks, names, logos are the property of their respective holders. Serving: Ardmore, Mainline, and Center City Philadelphia, Philly, Bryn Mawr, Haverford, Villanova, Gladwyne, Narberth, Wynnewood, Bala Cynwyd, Paoli, Devon, Delaware Cherry Hill, Haddonfield, Penn Valley, Radnor, St. Davids, Wayne, Lower Merion.
This page explains the difference between traditional and SEO friendly web design. It explains
how to design a web page that can be easily found and indexed by search engines. After all,
Forrester Research tells us if your web page does not appear at or near the top of search engine
results, 97% of the people searching the web are never going to find you. You will be virtually
invisible.
What's the difference between traditional
and search engine friendly web design?
Traditional web site design and search engine friendly design are very different. High quality
traditional web site design ensures web sites are functionally rich, easy to navigate, robust and
scalable. A well designed search engine friendly web site should do that as well. But it must
also:
The best time to optimize a website is when it is first being designed and built. By
incorporating SEO design considerations up-front, you can avoid unnecessary re-work, expense
and time delays.
How do I design a search engine friendly
web site or blog?
The first step is to learn about search engines - how search engines find, spider and index web
pages. Once you know that, you will be in a better position to make decisions about to design
your web site and its pages.
If you are a web developer or programmer, you'll want a cheat sheet that you can post on the wall
and refer to frequently. Danny Dover at SEOMoz has created a widely-use and excellent,
continuously updated SEO design & developer cheat sheet. We recommend printing it & posting
it along with our architecture / design guidelines for how to design a web site that is search
engine friendly.
It is important to know about meta tags, which ones we recommend using, and which common
search engine does not use the keyword meta tag.
It is important to know about the top 20 fatal mistakes you can make when optimizing a web site.
For blog designers, SEOMoz has a visual representation or infographic of an appealing, easy-to-
use, easy-to-navigate and SEO-friendly blog design that is well worth reviewing. Many of it's
suggestions can also be applied to the design of a web site.
The words on a web page greatly influence its ranking. Review our guidelines for effective
SEO copywriting. It's a long list. The most important thing to remember is to always write as
though you were addressing a first-time visitor to your site. Think about what visitors might
want; give it to them.
Are there any special SEO considerations
for a site redesign?
Yes. Absolutely. One of the goals of any site redesign project is to ensure we maintain or
improve site rankings, search traffic, links and customer expectations. A site redesign has to
therefore have a comprehensive and effective SEO migration strategy that maps out new and old
content and URL relationships. Ray Comstock at SearchEngineWatch published an excellent
article recently that lays out 10 steps to a successful SEO Migration Strategy.
What Next?
As always, feel free to contact us with questions. Bookmark us (top right) so you can find us
again easily. Refer to our Facebook page for continuously updated tips and information about
search engine optimization and social media.
how to design a web page that can be easily found and indexed by search engines. After all,
Forrester Research tells us if your web page does not appear at or near the top of search engine
results, 97% of the people searching the web are never going to find you. You will be virtually
invisible.
What's the difference between traditional
and search engine friendly web design?
Traditional web site design and search engine friendly design are very different. High quality
traditional web site design ensures web sites are functionally rich, easy to navigate, robust and
scalable. A well designed search engine friendly web site should do that as well. But it must
also:
- ensure people in need of your goods or services can find your web site quickly & easily using
common, every-day language and search terms;
- ensure your web site can also be found and indexed by all the major search engines; and
- encourage visitors to contact you, ask questions, purchase from you, get information from
you -- all different forms of a "conversion" that results in a visitor choosing to do business
with you.
The best time to optimize a website is when it is first being designed and built. By
incorporating SEO design considerations up-front, you can avoid unnecessary re-work, expense
and time delays.
How do I design a search engine friendly
web site or blog?
The first step is to learn about search engines - how search engines find, spider and index web
pages. Once you know that, you will be in a better position to make decisions about to design
your web site and its pages.
If you are a web developer or programmer, you'll want a cheat sheet that you can post on the wall
and refer to frequently. Danny Dover at SEOMoz has created a widely-use and excellent,
continuously updated SEO design & developer cheat sheet. We recommend printing it & posting
it along with our architecture / design guidelines for how to design a web site that is search
engine friendly.
It is important to know about meta tags, which ones we recommend using, and which common
search engine does not use the keyword meta tag.
It is important to know about the top 20 fatal mistakes you can make when optimizing a web site.
For blog designers, SEOMoz has a visual representation or infographic of an appealing, easy-to-
use, easy-to-navigate and SEO-friendly blog design that is well worth reviewing. Many of it's
suggestions can also be applied to the design of a web site.
The words on a web page greatly influence its ranking. Review our guidelines for effective
SEO copywriting. It's a long list. The most important thing to remember is to always write as
though you were addressing a first-time visitor to your site. Think about what visitors might
want; give it to them.
Are there any special SEO considerations
for a site redesign?
Yes. Absolutely. One of the goals of any site redesign project is to ensure we maintain or
improve site rankings, search traffic, links and customer expectations. A site redesign has to
therefore have a comprehensive and effective SEO migration strategy that maps out new and old
content and URL relationships. Ray Comstock at SearchEngineWatch published an excellent
article recently that lays out 10 steps to a successful SEO Migration Strategy.
What Next?
As always, feel free to contact us with questions. Bookmark us (top right) so you can find us
again easily. Refer to our Facebook page for continuously updated tips and information about
search engine optimization and social media.